Accessible at any time, from anywhere in the world, a Brand Centre helps you to build your brand from the inside, substantially increasing the efficiency and transparency of your marketing processes.
Brand Centre technology is unique, intelligent and flexible. It moulds to your needs and adapts to your way of thinking. It organises and enhances without enforcing an off-the-shelf vision of how you should operate. Built around a powerful Digital Asset Management system and optionally enhanced with one or several modules, Brand Centres have a successful track record of significantly improving the effectiveness of brand management.
Our solutions add intelligence to your assets, forming relationships between them, understanding their success and analysing your investment. This understanding enables us to make a database of files breathe life into learning and growing brand. Brand Centres educate and enable, they illustrate through interactive guides and best practice how your brand assets should be used, improving efficiency and protecting brand equity.
Your Brand Centre is the digital embodiment of your brand, bringing together the marketing materials that make its public face, and the history, experience and know-how that accumulate its more intangible wealth. Working the way you do, from style to tone-of-voice to navigation, it is powerful but easy to use and requires no special training.
A flexible media library built around an advanced Digital Asset Management system protects and controls your assets. Interlinked with interactive brand guidelines and examples of best practice, it constantly grows the relationship between your assets and your knowledge, ensuring no good idea goes amiss.
Brand Centres are instantly available, current and flexible, letting you decide who has access to what and to what extent. The system keeps track of version control as well as all user activity. Do you need to know the usage rights on a picture, who approved a piece of artwork, signed off a project or updated the guidelines? The answers are a click away.
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