How does adidas manage their brand? Review our Brand Asset Management case study

Posted: 5 March 2014
The Brand Centre® solution allows marketers to view and order localised campaign material to ensure global advertising consistency.

Ensuring advertising consistency can be a big challenge to master, particularly if your business operates across markets through a network of distributorships or licensees.

adidas Brand Centre - Brand Asset Management systemOur partnership with visionary brands has helped many businesses to enhance their business process and deliver advertising consistency on a global scale. Dealing with precise usage agreements and copyright agreements makes producing and ordering advertising highly sensitive to inconsistency and imperfections.

Utilising a Brand Centre solution ensures key groups such as distributors and agencies are compliant to the brand guidelines and fully follow the brands look and feel. One of our founding clients, adidas, has revolutionised their control over advertising globally. They have been using the Brand Centre technology for over 15 years now. Download our Brand Asset Management case study and find out how the Brand Centre solution has generated total annual cost savings of €2million for adidas.