Utilise intelligent Brand Management Tools to maintain brand consistency and support a refreshed brand identity

Posted: 1 May 2014
Organisations often revise and breathe new life into their brand identity, whether it’s part of a full rebranding exercise or little tweaks to the logo, colours, character or the brand message.

Once the project is finalised, launching your “refreshed” identity is a very important part of the brand strategy and a crucial factor for a successful adaptation.

CMOs and Brand Managers aim to bring live to the brand, utilising any momentum to promote it. Whether it’s an initial brand launch or rebranding phase or the establishment of a new market, professionals require simple, easy to navigate and intuitive Brand Management Tools in order to consistently maintain and further penetrate the brand.

That way brands can combine their brand assets into one centralised Brand Management portal and leverage intelligent Brand Management Tools to implement a consistent brand presence worldwide.

One of the key elements in maintaining a consistent and transparent brand vision is by utilising Brand Management Tools such as Artwork Automation technology, often known as Web-to-Print.

Utilise Brand Management Tools such as Artwork Automation technology to support a brand identity refresh

Artwork Automation easily configures templates such as internal policy documentation, posters, flyers, business cards and ads with appropriate brand designs through rules-based automated customisation. An Artwork Automation tool allows users to access the online brand management portal and effectively customise templates on the fly.

Therefore we advise that prior to tweaking, changing or updating your brand identity, make sure that all tools required are in place to ensure a highly successful launch of your refreshed brand identity.