User-friendly campaign management tools that further reinforce brand positioning

Posted: 14 February 2014
For most businesses and organisations marketing campaigns serve as a large part of their communication strategy intended to increase sales and reinforce brand positioning.

Successful brands ensure that their brand message and values penetrate throughout all communication efforts. If one campaign falls short on the brand identity, then the overall brand representation and message will appear disjointed and inconsistent.

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If a seasonal brand campaign launch relies on a theme over several touch points such as print, online, TV and mobile, then the strategy and execution is crucial.

Utilising on-brand campaign management tools to support global and local marketing execution ensures that your brand message is effectively represented and communicated. Complete with measurements, analytics and real-time statistics, our solutions allow you to measure key metrics within a secure and user-friendly environment.

Managing a network of local brand activities is highly challenging. By employing campaign management tools which support all parties involved, enable in-depth planning and real-time overview of all projects, these activities become less challenging and much more manageable. The brand teams will have clear visibility over resources and financial activities across all regions.

Our distinctive blend of brand management expertise and technological capabilities allow us to develop campaign management tools that grant invaluable insight into the marketing spend across multiple locations and channels.