When implementing a Digital Asset Management system, what are the biggest perceived challenges?

Posted: 8 May 2014
Overall DAM systems can technically fit a business but often lack that user-friendly experience that adds so much value for all stakeholders involved.

A resourceful Digital Asset Management system can collate all the asset formats in a secure and organised environment but a great DAM system showcases the technical functionalities in a natural environment that feels and looks like an extension of your brand. It adheres to your visual guidelines to ensure worldwide system adoption.

Specific DAM system requirements

Finding a specific asset needed for a campaign, poster or POS material can become a challenge when there are hundreds of assets being ingested and updated into the DAM system. In some DAMs it occurs that you cannot find the brand asset you are looking for the first time around and spending time and resources on file management hinders the creative workflow process, plus its costly.

Digital Asset Management system challenges

There are other challenges that a Digital Asset Management system faces as the typical marketing content lifecycle require multiple technologies.

We hope that you are willing to take a moment to participate in our short poll that covers what is the on-going challenge with a DAM system? Tell us what your most pressing challenge currently is and hopefully we'll have a solution to offer.