How can MAM software support brands in building best practices and enhancing brand culture?

Posted: 10 June 2014
Achieving high user adoption rates for MAM software hinges on usability, simplicity and intuitiveness. The MAM system needs to be easily able to complete and manage required tasks and fit appropriately into the organisations’ on-going work-flow.

Brands are taking advantage of evolving technologies to meet the challenging economic climate. MAM software can help address and streamline processes for workflows and collaboration, grant full oversight and set-up better monitoring measurements. In a previous blog we asked you - what are perceived challenges to marketing technology implementation - a key take away point there was user adoption.

MAM software has to support the users effortlessly in every activity. Streamlining the steps required to mange the budget for a campaign or a specific project, sharing new assets with other markets or downloading high-res assets, can have profound results on how users engage with the Marketing Asset Management system.

MAM software supports brands in building best practices and enhancing brand culture.

Once a business has committed to a marketing technology software solution, plenty of resources are allocated towards the implementation with the aim to ensure positive uptake. However the first step to a successful Marketing Asset Management solution is preparation and proper planning – fail to plan, plan to fail!

A good way to ensure success is to identify and train various users of the solution often called “Power-users or Champions”. Power-users/Champions will have a higher level of access and approval authority within the system. These will be the key drivers of your solution.

These power-users/champions will have different roles within different parts of the marketing asset management solution; however they will all have in-depth understanding and a good overview of the system and with their specialised expertise and key responsibilities, they will be fully confident in championing the MAM software technology within the organisation.