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Here you'll find some of what we're doing and thinking about, in terms of ourselves, our clients and partners, and our industry more generally. Let us know if you've anything to add... 

Gain brand control and consistency to thrive in today’s highly competitive market!

Gain brand control and consistency to thrive in today’s highly competitive market!

Managing a brand effectively is one of the most challenging parts of being in charge of a business’s brand, especially for large organisations with partners around the globe, and multiple channels to market. This means, there is an increasing need for producing the right content, to the right audience, on the right channel at the right time.  

Marketing Asset Management System for Retailers

Marketing Asset Management System for Retailers

The retail industry is fiercely competitive at the local, national and global level, for this reason retailers are trying to stay ahead of competition by  engaging with constant advertising, discounting, seasonal promotions, merchandising and in store communications.

Brand Guidelines: To Protect The Strength Of Your Brand

Brand Guidelines: To Protect The Strength Of Your Brand

Brand Guidelines also commonly referred to as “brand standards” it is  essentially a manual that sets out the fundamental rules in how the business principles, ethos, colour palette, logo, typography, imagery and photography should be represented across all touch-points. 

Brand Consistency: How A MAM System Can Help To Maintain It

Brand Consistency: How A MAM System Can Help To Maintain It

Branding goes beyond just a logo or graphic element that visually represents your company. When you think of a brand you think of the entire experiences your customers have with your brand; everything from your website, social media, service offerings. 

Branding Life in 20…

Branding Life in 20…

Brands are important. In fact, most people’s life stories can be told by a stream of brand names, for example:  Pampers – Kellogg’s – Coke – Lego – Eastpak – Durex – Smirnoff – Led Zeppelin - Levi’s – Apple – BA – LA – MGM – Tiffany’s - Hugo Boss – BMW – Glenfiddich - JointAce – Nurofen – Highgate. 70 odd years in 20 names. 

How can companies drive brand asset value?

How can companies drive brand asset value?

According to the American Marketing Association, a brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Therefore, a brand is an investment and in order to leverage, promote and protect it, the brand assets that represent the brand need to be available to the right people at the right time.

Why should financial organisations use BAM systems?

Why should financial organisations use BAM systems?

One of the main challenges facing the financial services industry is their negative brand reputation with the public. Still not fully recovered from the financial crisis years ago, banks are often considered untrustworthy.