Brand Management platform migration - How migrating digital assets is similar to moving house

Brand Management platform migration - How migrating digital assets is similar to moving house

Integrating a new Brand Management platform with a brand is not a quick process, but Rome wasn’t built in a day. With a wealth of decisions to be made regarding the implementation including UI/UX design, which features to utilise, and when will functionality testing occur.

One of the most important processes that need to be considered and well strategised is the migration of brand assets to the new Brand Management platform from the current redundant system.

To ensure a smooth and headache free migration, it’s better to look at it as moving house with 3 key stages to moving the assets from their old home to the new one.

Adgistics launches Brand Centre design hub for Vodafone

Adgistics launches Brand Centre design hub for Vodafone

Adgistics, a leader in brand management technology solutions, is thrilled to announce the launch of a fully immersive and responsive global Brand Centre® technology platform for Vodafone Design.

Developed upon Adgistics’ proprietary software technology, the Brand Centre solution was selected by Vodafone due to its feature-rich functionality and ability to scale with their global brand requirements, as well as its solid business case for return on investment.

Adgistics offices closed during Easter holidays

Adgistics offices closed during Easter holidays

The Adgistics offices will be closed during the Easter Holidays from Friday the 14th of April until Monday the 17th of April, with office hours commencing as usual (9am -5:30pm) on Tuesday the 18th of April.

For our clients in the US, the helpdesk will be closed on Friday the 14th. Helpdesk will be available on Monday the 17th between the hours of 3pm - 11pm GMT.

We wish everyone a happy Easter!

How does a Brand Management platform increase ROI?

How does a Brand Management platform increase ROI?

The implementation of a Brand Management platform can be time-consuming, intensive and involve a significant amount of planning and strategising to integrate effectively. If this solution isn’t introducing ROI quickly, efficiently, and is fully documented, then the reason for introducing it in the first place can be lost. There is a tight and intangible relationship between a brand’s promise, the delivery, and the value it generates. 

Can a brand management platform support brand culture?

Can a brand management platform support brand culture?

In a world that is becoming ever more connected and suppler in terms of flexible working – social media and even flexible work spaces, it is vital that the teams spread across departments, regions, and countries within a brand, all feel connected and experience the brand and the brand culture as they should. Brands need to ensure that what their customers see on the outside is reflected inside as well. It’s never been more imperative that a brand’s message is consistent whenever and wherever, and a brand management platform can be key to enhancing that message.

Commitment to innovation and expansion results in a powerful Brand Management platform

Commitment to innovation and expansion results in a powerful Brand Management platform

Brand Management platforms are becoming more of a necessity than a luxury for Brands of all scale. Adgistics’s continued growth year on year is proof positive with both current clients and our expansion into new verticals and industries that demand is rising for powerful Brand Centres that are more than just a digital library.

Five steps to picking the right BAM solution

Five steps to picking the right BAM solution

In the age of social media, where consumers are far more mobile and connected, Brands need to be agile to demands, trends and evolving cultures. Brands are increasingly embracing Brand Asset Management solutions to provide their marketing teams with a creative hub that allows them to be proactive, inventive and interesting whilst providing clear visibility of the marketing spend and controlling dissemination of communications is vital.

With over 90% demand for workflow optimisation from Brand Asset Management systems, choosing the correct technology partner to grow brand value is critical.

International Women's Day Adgistics staff have their say on the gender gap

International Women's Day Adgistics staff have their say on the gender gap

International Women’s Day is becoming such a significant day in the calendar, helping us to shine a spotlight on both the discrimination still happening but also to highlight the companies and countries making great strides forward to bridge the gap and level the playing field.

Adgistics has always promoted gender equality across the company and features women in some of the most crucial senior management roles.

Adgistics unveils partnership with Mercabuzz

Adgistics unveils partnership with Mercabuzz

The Brand Centre, Adgistics’ world leading brand management software solution, now available through Mercabuzz in South America.

Adgistics, a global leader in the provision of brand management technologies and services, has now ‘partnered’ with the Panama-based full-service digital agency, Mercabuzz.