In today’s brand and marketing environment, technology is essential and the ability to easily access and share brand assets is fundamental in order to thrive and grow. With the plethora of social media networks that brands actively engage in such as Twitter, LinkedIn, Facebook, Google+, YouTube, Vimeo and Snapchat, the ability to respond and react to new trends on the fly is paramount.
However these reciprocal two-way conversations increase the complexity level of brand consistency, overview and control. Brand managers can leverage Brand Asset Management platforms to ensure easy sharing of brand assets and materials, lower cost of duplication and reproduction, avoid any misrepresentation, warrant legal compliancy and keep a watchful eye on brand representation safeguarding the brand from dilation. Local marketing teams can then appropriately re-purpose approved brand assets for their markets.
In industries such as banking and pharmaceuticals, abiding regulatory guidelines is fundamental. Their services are constantly being regulated and audited therefore detailed and reliable metrics must be easily obtained along with assurances that all brand assets are compliant with regulations and legalities.
A Brand Asset Management system will support and easily manage these metrics and compliances, offer detailed information on which brand assets are being utilised where and ensure that all team members are aware of regulations and restrains.
Maintaining brand consistency is an important part of any business as consumers are exposed to numerous brands competing for their attention. A Brand Asset Management platform is the primary technology solution for a brand manager and the ideal tool for scaling and developing a brand further.