Which type of Metadata standard do you use when searching your brand assets?


In continuation with our Metadata management poll, the results show that the top sources for metadata management were:

  • Image hosting services (Flickr, 500px etc.)
  • Agencies & Partners
  • Photographers

Having this technical information embedded alongside your brand assets ensures that your DAM users find most up-to-date, approved version of each file.

However information such as credits, keywords and creation date might not be relevant to all users. When users login to a Brand Centre solution and search for particular brand assets, they will use that certain key information first, to filter their search query.

Users have different processes and behaviours in place but which information do they search first to find that particular brand asset? Please take a moment to answer our question and share the poll with your colleagues.

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