Digital Asset Management case study: How does Berghaus ensure international brand consistency?


Berghaus required a strategic overview of all their activities world-wide, which is where the Adgistics Brand Centre® solution comes in and supports the Berghaus brand in achieving its brand management goals. Since its humble beginnings in Sunderland, UK, Berghaus has consistently produced high quality outdoor clothing. Their expertise in outdoor clothing and footwear is met with precision, dedication and the aim to always deliver style and quality.

When designing the Berghaus Digital Asset Management system, great emphasis was placed on the look and feel and the focus was to ensure that the Berghaus brand would be fully represented within every aspect of the solution.

The Berghaus Digital Asset Management system functions as a central repository for all brand assets, allowing agencies, partners, distributors and retailers quick access to the latest materials. When launching seasonal campaigns and products, Berghaus utilise their Brand Centre to handle a plethora of brand assets, ensure accuracy and easily share materials. Read our Digital Asset Management case study which outlines how users can locate various brand assets within minutes, including a in-depth asset detail page that safeguards the Berghaus look and feel accurately across all markets.

The Brand Centre allows the Berghaus team to change key messaging within campaigns in order to reflect seasonal launches through simple yet powerful CMS capabilities. Over 500 active users can therefore roll out on-brand collateral and cut down on campaign errors to ensure brand consistency.

Digital Asset Management case study

Download our Digital Asset Management case study to gain a further understanding of how our brand management platform is delivering a robust solution for Berghaus.