Adgistics, a world pioneer in Brand Value Management solutions, is delighted to announce its engagement to deploy a pan-European brand management platform for Visa Europe, one of the world’s largest electronic payment service providers. Based upon proprietary software designed and developed by Adgistics, the Brand Centre® solution for Visa Europe was selected because of its powerful functional suite, its ability to scale with their European business requirements and for providing a solid business case for return on investment.

Joe Jarrett, CEO of Adgistics, remarks: “We are very proud to be working with and welcome Visa Europe, an iconic brand and valued client. Our aim was to provide a platform that not only meets all of Visa Europe’s needs today, but also their very ambitious and exciting plans for the future.”

Visa Europe commented: “Our brief to Adgistics was to deliver an environment that advocates our core values, encourages the sharing of ideas and streamlines the development of marketing activities for our members and partners. Adgistics delivered this and more. We are pleased to be able to welcome our users to - the liberation of ideas and creativity and the beating heart of our brand.”