Adgistics Brand Asset Management solution integral to new Ford Focus launch


Adgistics, one of the world's leading specialist providers of Brand Asset Management and automation systems, announced the delivery of an enhanced brand asset management system to Ford of Britain. The Adgistics proprietary software system enables all Ford of Britain dealerships to access the Ford brand portal, allowing them to dynamically create branded marketing collateral, including adverts, spec sheets, point of sale and direct mail materials. Moreover, the system is accessible to Ford's creative agencies Wunderman and Ogilvy. They ensure that targeted, up-to-date imagery, advert- and video campaigns are always available to the dealers at the right time.

Ford has worked with Adgistics for over 7 years now. The Brand Centre® system enables Ford to encourage its dealerships to access Ford-branded marketing tools and templates, which can be as flexible or restricted as required. The process cuts out high design costs for Ford dealers, and it is quick.

The powerful reporting function contained within the Adgistics solution provides Ford with a full asset tracking tool, allowing them to observe which dealers are creating which communications, in turn permitting them to continuously improve and monitor usage of the service they provide.

"The solution was designed specifically with the dealerships in mind, in fact, we collected extensive dealer feedback to make the solution truly customer focussed. Our product has transformed something quite difficult, such as creating artwork for an advert for example, into something quite simple and very quick. After creating the advert within the system dealers can select a press publication and ad size from a database; the system then automatically resizes the advert and dispatches the print-ready artwork electronically to the publication in question," adds Joe Jarrett, CEO, Adgistics.

The new Adgistics system was successfully launched in support of the UK dealer launch of the new Ford Focus earlier this month. The system drastically reduces the need for in-house branding and desktop publishing expertise, ensuring consistency of brand imaging at the dealership level.