Adgistics unveils partnership with brand implementation specialist BrandActive


Adgistics, the leading innovator in brand-led asset management technologies and services, announced today that it has ‘partnered’ with Toronto-based brand implementation specialist BrandActive.

This partnership allows BrandActive to offer the first highly functional, cost-effective solution to Healthcare brand management within North America. Healthcare organisations are now able to implement and manage their brand across all branded assets, through Adgistics technology platform offering and solutions: Brand Centre®. Joe Jarrett, CEO of Adgistics, comments: “With the increasing amount of interests received from North American brands in Healthcare, we decided to ‘partner’ with a company that has extensive experience within the industry. BrandActive has a particularly strong reputation of success in brand implementation and management projects in Healthcare and they also deliver best-in-class brand management technologies as a part of their overall offering.

Whilst the partnership is only being announced today, both companies have been in extensive preparation and planning mode for the past year. This collaborative effort has resulted in an enhanced version of BrandActive’s marketing technology offering – BrandHub. BrandHub allows you to manage your brand Smarter, Faster and Better, providing a branded environment designed for simplicity and an intuitive user experience that drives real ROI.

BrandActive has always been a vendor agnostic consultancy in all things related to brand implementation and management. The Healthcare market in the United States has a real need to drive operational efficiency and brand consistency, while getting more done with existing resources. The great majority of healthcare systems don’t have a system that supports them in these objectives, and those that do often get it from their creative agency at high cost and with limited functionality. The creation of BrandHub with Adgistics provides healthcare organisations with the first cost-effective solution to their business and brand needs. It’s also the only solution within the healthcare industry to provide functionality that demonstrates real ROI, and does so in an engaging environment that promotes user adoption remarks Philip Guiliano, partner, BrandActive.

The first company to benefit from the collaboration is Allegiance Health, a community-owned Michigan-based health system with almost 100-year history. Allegiance has wisely chosen to start with the core of the BrandHub to get used to the system and prove return on investment of having a centralised repository and working environment for all branded content. Typical core system implementations demonstrate a ROI within 9-18 months and this is greatly accelerated with the addition of modules that promote workflow automation and collaboration, reducing agency fees and internal resource time while cutting time to market.

About BrandActive

Since 1998, BrandActive has focused exclusively on the mechanics of brand change and management. We have successfully planned and managed large, complex brand change programs for some of the world’s leading brands, helping us to refine a methodology that enables our clients to implement their brands on-time, on-budget and with the maximum amount of quality, consistency, and brand impact possible within their brand and business realities.