It is well documented by social commentators that we, religion apart, are progressively becoming global citizens with similar outlooks and motivations, as keen to wear the Nike badge in Delhi or Detroit. Whether this is cause or effect is a matter of debate but international brand owners can capitalise upon this by an increasingly consistent presentation of their brand across geographies. 'Think global' is ever more practiced.

Equally, in today's frenetic lifestyle our media consumption is changing dramatically, posing significant challenges for brand owners. Media has proliferated hugely and threshold impact now requires the simultaneous use of many channels. Consequently there is a prevailing desire to communicate essentially the same message synergistically via multiple channels, so extending the re-utilisation of campaign materials within market as well as across regions.

Our web-based system enables marketers to achieve consistent communications and brand presentation efficiently, across borders and channels;

• All assets types are categorized and stored for easy access, linked across campaign where appropriate
• Marketers can rapidly view all that is available, whether centrally originated or locally adapted, so they can easily collate a multi-channel campaign that is consistent. A micro-site created in New Zealand can be re-applied in Canada to support the same campaign theme
• Central marketing can view (and approve if desired) all local adaptations to enforce consistency
• Fulfillment partners can be integrated so that consistency in market is assured