Our Brand Centres can now perform much of the administrative task of advertising and communications materials distribution and localisation to provide dramatic benefits in central and local brand management.
Key benefits include;
- A single repository of assets, accessible 24/7, globally enabling instantaneous distribution of assets
- Accelerated speed-to-market
- Increased utilisation of materials with the associated improvement in brand consistency
- Significant cost savings / redeployment of resource
- Collection, visibility of and sharing of local/adapted campaigns
- Templates adapted online in minutes, print-ready artwork sent directly to publishers and printers
- Optimal project management and approvals, working practices can be consistent across brands/business areas
- Improved management information
