In today's ever-competitive marketplace the pressure to deliver results is immense. Brand and product differentiation is declining, product life cycles are shortening, margins are decreasing. Companies need to 'sweat' their assets to extract greatest return on investment, and web-based technology can help.

Adgistics 2.0 is a single repository that stores assets and makes them accessible globally 24/7, enabling instantaneous downloading and utilisation. Speed-to-market is greatly accelerated. A problem or opportunity identified in Manila or Madrid can be instantly addressed with assets provided from Manchester.

Vodafone marketers all over the world download over 500 assets and documents a day to assist them in the issues of the day. Equally they can learn from their counterparts. All local communications are uploaded and categorized for rapid searching; defending share from an aggressive competitor in Fiji can be resolved from a similar circumstance in Faro.

Central marketers can achieve the double whammy of increased utilisation of centrally and locally generated campaigns and assets.