Our Brand Asset Management solutions add intelligence to your assets, forming relationships between them while understanding the rules that control them. This enables you to identify best practice and analyse your brand investment.
A Brand Centre breathes life into a database of files, making the assets you store into a learning and growing part of your brand. Brand Centres educate and enable, they illustrate through interactive guides and best practice how your brand assets should be used, improving efficiency and protecting brand equity.
Brand Centres have a successful track record of significantly improving the effectiveness of brand management. They are flexible in size and structure, mirroring your brand architecture and business language. The functionality of a Brand Centre can be further enhanced by customising readily scalable modules, helping Brand Managers and Chief Marketing Officers to create a profit centre around brand activities.
All our Brand Asset Management solutions are intuitive – they work the way you do, they share your brand values, terminology and standards. This means they will have a high adoption rate and require minimal amount of training, so you can spend more time growing your brand. Our Professional Services module consists of highly skilled brand administrators that offer a cost effective solution for managing your day-to-day asset management challenges.