There is a tight and intangible relationship between a brand’s promise, the delivery and the value it generates for any business.
In the internet-driven 24/7 business cycle, the brand has broken out of marketing and communications to establish a pre-eminent position at the heart of any successful organisation. What tools can best manage and optimise its impact to ensure the brand makes an accountable contribution on the balance sheet?
The Adgistics Brand Asset Management system
Our Brand Asset Management system – the Brand Centre® - educates and illustrates through interactive guides best practices, improving efficiency and protecting brand equity.
The system is a highly secure solution for our clients, which provides in-house teams, agencies and other brand partners with controlled access to all brand assets. The Brand Centre can be optionally enhanced with several configurable and scalable services and software solutions.
In a national or a global brand environment, having clear visibility of the marketing spend and controlling dissemination of communications is vital. With over 90% demand for workflow optimisation from Brand Asset Management systems, choosing the correct technology partner to grow brand value is critical.