There is a tight and intangible relationship between a brand’s promise, the delivery and the value it generates for any business.
In the internet-driven 24/7 business cycle, the brand has broken out of marketing and communications to establish a pre-eminent position at the heart of any successful organisation. What tools can best manage and optimise its impact to ensure the brand makes an accountable contribution on the balance sheet?
The Adgistics Brand Asset Management system
Our Brand Asset Management system – the Brand Centre - educates and illustrates through interactive guides best practices, improving efficiency and protecting brand equity.
A Brand Centre is intuitive to use, requiring no lengthy manuals or training programs, and celebrates the best of the particular brand culture it is serving, building teams of committed, effective brand advocates.
A Brand Centre comprises powerful toolsets of management and activation functions. Ranging from simple but secure user and collaboration management to highly complex rules-based processes, a Brand Centre can be configured to answer precise operational requirements today, and without costly consultancy or technical development, to anticipate future needs.
A Brand Centre makes the working life of a brand simpler and more effective. It serves the shared interests of brands and their customers by encouraging and celebrating innovative and demonstrably valuable interactions. After nearly two decades of learning and success in a rapidly changing marketplace, a Brand Centre is the best placed solution to ensure growing and enduring brand value.