Blog

We are Brand Asset Management specialists, and like to discuss topics that we are passionate about. This blog will publish channel eloquent kitchen discussions and sharp inner monologues, with a view to providing some insight into our world of Brand Asset Management.

The evolving role of the Chief Marketing Officer calls for a cross-functional MAM solution

Marketing professionals are set to spend more than the CIO by 2017 as they require investment in solutions that guarantee marketing ROI.

At what point do businesses require a collaborative and secure DAM system?

The marketing software landscape has exceptionally grown and a DAM system needs to move beyond their initial functionality.

Which US beverage brands are either geniuses or gifted? Latest brand study outlines a few surprises

Over 54 digital-savvy beverage drinks were analysed in four marketing competences: website, mobile, social media & digital marketing.

Strengthen and amplify your brand properties to build an iconic brand for the future

Brands are part of our daily lives and certain brands have set themselves apart and are embedded into our daily life and culture.

Who has taken the coveted top ranking as the coolest brand in Britain?

So for a third year in a row, Apple has once again beaten other global brands to top of the list. Which other global brands are newcomers to this list...

Why technological investment in a centralised Digital Asset Management platform profits brands

In the last few years, there has been a vivid shift in media consumption and proliferation, from traditional to digital and social.

Five essential lessons in Global Brand Management from Brown-Forman for today's brand managers

The Internet can make every brand (big or small) pretty much as global as they want to be. It’s a challenge. But who said it was going to be easy?

Projecting a consistent brand image is important when building strong brand integrity globally

Organisations can leverage effective brand asset management solutions to ensure brand implementation partners are always on brand.

Managing a brand as an asset with intelligent brand management solutions

A brand is an entire business system and managing the brand as an asset can deliver successive growth through credible marketing technologies.

Marketing Asset Management case study: How to strengthen a brand in the healthcare industry

Allegiance Health wanted to apply their brand identity consistently over 40 different community health services and facilities.

Marketing Automation: Empowering local markets to create engaging on-brand experiences

Marketing professionals spend a lot of time creating marketing material but can they automate this process to drive global efficiencies?

The role technology is playing in brand identity management for global companies

Companies are focusing on their brand identity as a key competitive differentiator. It's vital to manage it with user-friendly technology.

Maintaining a tighter control over your brand assets can deliver profitable growth

Budgeting, planning, and managing a global brand identity involves knowing how a consumer perceives the brand in various situations.

Find out the rankings for which global brands are the most and least respected in 2014

Brand consulting firm CoreBrand released their second annual report on the well-liked and well-respected global brands.

The Integrated Practice of Brand Value Management

There is a tight and intangible relationship between a brand’s promise, the delivery and the brand value it generates for any business.

Digital Asset Management case study: How does Berghaus ensure international brand consistency?

Understand how our brand management platform is delivering a robust solution and launching seasonal campaigns consistently on-brand.

Build a buzzing brand community with a flexible and scalable Marketing Asset Management tool

Empower your brand assets to achieve a greater social reach and make an impactful and engaging brand connection across various markets.

Centralising your marketing assets is an integral part when building an engaging brand culture

Fostering a brand culture requires more than the name or logo; it’s the intangible glue that brings different stakeholders together to add value to the brand.

Communicate your brand identity with collaborative brand management tools

A business requires clear and concise brand management to execute on-brand communications and stand out in a multicultural environment.

Authentic brand storytelling plays a crucial role in determining the future of big brands in the UK

The latest brand study conducted by OnePoll and Aesop outlines a shift in fortunes for many of the UK’s leading brands.

Marketing teams can leverage Digital Asset Management software to profitably deliver a brand portfolio

Every business has a brand story behind them and it’s impossible to engage consumers in that story without some form of digital touchpoint.

How can a Brand Centre technology platform ensure global brand consistency?

Managing a diverse brand can be perplexing, especially when seeking to differentiate and become the category leader in the market.

Effectively managing digital assets to produce accurate on-brand marketing collateral

Marketing professionals, creative teams and agencies are producing a wealth of marketing collateral to ensure consistent brand messaging.

Brand Asset Management case study: Uniting a family of global brands through a powerful brand management technology solution

With a diverse brand portfolio, Pentland focuses on nurturing its brands to become industry leaders.

Support the unique needs of different cultural markets with innovative Marketing Asset Management solutions

Businesses want to deliver accurate marketing collateral that portray the brand’s tone of voice.

Your business is your brand

How well your brand is understood – internally as well as by the public – and how well it’s managed can make all the difference between a good company and a great company. In every company there’s a single set of ideas and rules that unites all the complex specialities.

A scalable DAM system can deliver efficient global brand management

Marketing teams want to reach their target audience with the right message, at the right time, through the right channel. A DAM system can aid marketing teams in facilitating a collaborative environment.

How can BAM software help brand managers avoid the pitfalls of inconsistent branding?

Brand consistency gives consumers the impression that they ‘know’ the brand that it’s a trusted friend that they can rely on.

If optimally administrated and easily accessible, brand assets facilitate brand development and pave the way for a strong brand

Local marketing teams can appropriately re-purpose brand assets for their audience.

How can MAM software support brands in building best practices and enhancing brand culture?

Achieving high user adoption rates for MAM software hinges on usability and intuitiveness. MAM software has to support the users effortlessly in every activity.

When implementing a BAM solution, which ROI metrics are the biggest selling points?

With investments in marketing technologies rapidly developing, it is imperative to be conscious of the ROI technology can have on your brand.

Digital Asset Management case study: How does Network Rail create effective and on-brand communication material in minutes

How does a large organisation such as Network Rail maintains its high level of brand consistency?

Brand Asset Management solutions are integral components to building a brand.

Implementing BAM solutions will push creativity into overdrive and ensure that the brand meets the digital requirements of today’s consumers.

Brand value in the technology category rose by 16% according to the 2014 BrandZ Global Top 100 report

Around a fifth of the Global Top 100 companies are technology brands, including the top ranked brand.

Brands capitalise on technological infrastructure solutions like DAM software to enhance their brand identity globally

Enterprises struggle to portray a consistent brand identity across several markets and continents.

What makes a brand irresistible?

A new global study by TNS of over a 1,000 household brand names uncovers the most irresistible brands today and the brands we loathe. Experts analysed over a thousand household names to figure out the 8 drivers of brand irresistibility.

Brand Asset migration – how to make it as painless as possible?

The practice of migrating brand assets into a new Brand Asset Management system needs to be handled with care in order to ease the process and achieve a higher system adoption rate.

How can companies harness a Brand Centre® solution to deliver a strong and credible brand?

A brand is a combination of intangible and tangible elements. Developing a credible brand reputation encompasses several crucial fundamentals.

When implementing a Digital Asset Management system, what are the biggest perceived challenges?

Overall DAM systems can technically fit an organisation but often lack that simple, user-friendly experience that adds so much value for all stakeholders involved.

Marketing Asset Management case study: How does Salomon establish global brand consistency across its markets

Maintaining a global brand across multiple countries and distributors can be an obstacle for many brands.

Utilise intelligent Brand Management Tools to maintain brand consistency and support a refreshed brand identity

Organisations often breathe new life into their brand identity but how can they maintain brand consistency?

Recognise growth opportunities for your business by understanding your brand assets

The fundamental aspect of building a strong brand with distinctive brand assets is the commitment to ensure all collateral is consistently on-brand.

3 components of your marketing strategy that a DAM solution can support

Investment in a DAM solution is on the rise as businesses need the ability to leverage marketing software and technologies to ensure an ROI.

Why is a strategic approach crucial when implementing Marketing Technology solutions?

The Marketing technology landscape is evolving rapidly and businesses need to strategise their long-term approach.

Digital Asset Management case study: How Ford utilises their Brand Centre® solution

Creating on-brand advertising, direct mail and POS campaigns efficiently and effectively is a challenge for any business.

Suggested steps to ensure a more effective Brand Asset Management solution launch

In this blog we've outlined key steps that can further support a successful launch of a Brand Asset Management solution.

An effective Brand Management platform is often driven by the following five trends

Brand managers are presented daily with a number of challenges as how to strengthen the brands position and further generate brand awareness.

Marketing Asset Management systems, an enterprise-class solution for cross-functional organisations

Due to the ever-increasing progression of technology-enabled marketing, the role of the CMO has evolved drastically over the past years.

Which Brand Asset Management system functionalities could you not live without?

Demands and performance expectations from Brand Asset Management System (BAM) are increasingly coming to the foreground.

How to adapt a global business in local markets with an intuitive Digital Asset Management software

Launching a brand in new territories is an exciting time for a business but failing to adapt it locally can have a hampering effect on the brand.

Adgistics employees doing their bit for Sport Relief

Adgistics employees hosted an energetic and fun Cycle Challenge at our London office to raise money for Sport Relief, a UK based charity.

If meaningful brands no longer existed, how would that affect your personal well-being?

The results of a study published by the Havas Media Group, show that brands which are meaningful outperform the stock market by 120%.

Is a Brand Centre solution the missing ingredient to your Marketing Mix?

Businesses tend to plan their forthcoming year of activities, including marketing and branding, in the last quarter of the previous year.

How valuable are your digital assets?

Most brands have an understanding of the value of their digital assets but what about our personal ones? Do you have an understanding of how valuable your personal digital assets are?

How can Artwork Automation solve major marketing conundrums for global brands?

Gain a competitive edge in the market by allowing your brand team to customise collateral and save a fortune in the cost of creative resources.

How does adidas manage their brand? Review our Brand Asset Management case study

The Brand Centre® solution allows marketers to view and order localised campaign material to ensure global advertising consistency.

Infographic: Adgistics in 2013

2013 was an especially eventful year for us here at Adgistics. We expanded into new territories, celebrated our fourth year of consecutive growth and greatly increased our client base. View our Infographic outlining our top successes.

A successful Digital Asset Management system masters these four essential functions

Businesses sourcing for a Digital Asset Management system want a unified simple solution to meet these four essential functions.

Which type of Metadata standard do you use when searching your brand assets?

Our Brand Centre® solution engages businesses to rally around the brand as an asset and ensure a collaborative culture through multiple divisions.

How Digital Asset Management software enhances brand culture

Brand assets play an integral part in building and developing brand culture. How the brand is represented and the understanding of a brand and its culture is echoed in its brand assets.

User-friendly campaign management tools that further reinforce brand positioning

For most businesses and organisations marketing campaigns serve as a large part of their communication strategy intended to reinforce brand positioning.

UX Personas: Putting a face to your users

Adgistics’ Head of Design shares his thoughts on key areas of focus when designing user-friendly Brand Asset Management software solutions in continuation of the ‘Pushing the pixels… forward’ blog series.

Organise your brand assets with a intuitive and dynamic Brand Asset Management solution

How can a business implement an effective workflow and ensure brand consistency when duplicated work is not being streamlined?

How to implement global brand culture, when no one knows where the brand assets live?

Businesses aim to keep all brand assets in one centralised place in order to ensure that the brand is always accurately represented.

How can a Marketing Asset Management software support global brand compliance?

Many software organisations position themselves as capable solution vendors and offer systems that fulfil the needs of global brands.

Metadata management, which sources do you rely on for your Digital Asset Management solution?

Metadata enables branded assets within a Digital Asset Management solution to be catalogued, searched and retrieved more efficiently.

Cloud Computing – how can it change a business?

Mr. Ivan Gashtilov studies Cloud Computing based on Adgistics. With focus on development, analyses of status quo and pros and cons of Cloud Computing within advertising, digital era, connected workforce and creativity of businesses.

What makes a good brand manager?

In order to be a good brand manager, the role requires several attributes such as conviction, perspective, generalism, detailed vision and intelligent use of tools. In the following post we will look in detail into what makes a good brand manager.

How to manage Brand Assets effectively. What are the Five C’s of Brand Asset Management?

To help manage Brand Assets effectively we have pinpointed the Five C’s of Brand Asset Management which can further enhance ROI and brand value.

Season’s Greetings from Adgistics CEO, Joe Jarrett

When I reflect back on what has been achieved at Adgistics during 2013, I can best summarise it as a year of great change, continued growth and rapid development! I am very proud of what we have...

Our very best wishes for a happy holiday season
and a prosperous New Year!

Should you plan to visit us, please be aware that Adgistics’ offices will be closed from 25th December through to 1st January.

The Brand Centre® solution enables brands to optimise consistency and easily share assets and
resources among locations

In today's competitive global marketplace, brand managers strive to successfully position and enhance brand value, so they look to leverage a Brand Asset Management solution...

4 cornerstones for a dynamic
and scalable Digital Asset Management solution

Developing a dynamic Digital Asset Management solution is a detailed and challenging process. Several factors need to be taken into account for example metadata, user permissions, user interface...

Brand Management Tools can save time & resources whilst effectively monitoring brand consistency

To ensure a successful brand implementation across multiple locations, all marketing and communication initiatives should be fully unified through some highly responsive and functional Brand Management Tools.

Artwork Automation technology accredit brands to simplify and streamline their creative processes

A common question for brands is how can we automate our artwork more easily? What kind of Artwork Automation technology is available and capable of doing such intricate artwork processes…

Adgistics supports Children in Need charity with a scrumptious and mouth-watering Bake Off!

Adgistics staff raises funds to support BBC Children in Need with a scrumptious Bake Off.

A Brand Centre® – ideal solution for agencies to leverage and manage several brands

Large agencies that manage global brands with a presence in multiple territories need an effective way to approve campaigns and ensure all representations are consistently on-brand.

Practical suggestions to launching an adaptive and engaging Brand Asset Management system

Once you have formulated a re-branding project or a re-fresh of your brand identity for several months and worked alongside a partner for an adaptive and engaging Brand Asset Management system, how do you get it off the ground successfully?

Why is UX important to designing a simple and reliable Digital Asset Management system?

Insight from Adgistics, the digital asset management specialist, on key areas to focus on when designing a Digital Asset Management system with a user-friendly, fully branded user interface.

10 tips on how to create an efficient and dynamic Digital Asset Management system

In our blog article for this week we present 10 bite size tips to further enable the brand team to make full use of a dynamic Digital Asset Management system.

4 steps to galvanize your team to be fully engaged with your Digital Asset Management system

Once you have identified and implemented your chosen Digital Asset Management system, the challenge becomes to ensure that the teams use the solution religiously.

5 points to keep in mind when implementing a Brand Asset Management system

Implementing a Brand Asset Management system can be daunting task with various vendor choices in the market. Our simple Prezi presents 5 points that could help you along the journey.

How can a monkey further enhance your Brand Asset Management system? What is it good for?

You may not know it, but the word ‘API’ means monkey in Icelandic. Our blog article focuses on how “monkeys” (an API) can be utilised to strengthen your Brand Asset Management system?

Marketing Asset Management will help you to master brand consistency and much more…

In today’s marketing landscape is highly complex and to master brand consistency of all global communications channels, both online and offline, can be highly demanding and challenging.

How an Application Programming Interface (API) can lead the way to cohesive Interoperability

This is the final blog in our Interoperability mini-series focusing on Application Programming Interface (API) and its impact towards cohesive Interoperability.

What is a Brand Centre?

The goal for most businesses is to leverage their brand and create synergy among divisions, locations and team members in order to further boost brand equity and increase ROI on marketing activities.

Interoperability - hardware systems that interoperate in milliseconds to provide a seamless experience

Continuing on with our Interoperability mini-series, our second blog focuses on how systems interoperate in milliseconds and without you noticing!

Interoperability – What does it mean and how does it affect Digital Asset Management systems?

Welcome to part one of our mini-series about unraveling the layers of Interoperability. It would seem to be a straightforward concept but the term gets branded out a lot...

A glimpse into the second golden age of advertising

We came across this enlightening article from the Financial Times A glimpse into the second golden age of advertising, a highly enlightening article by the Financial Times focusing on the developments of advertising, the digital era and creativity.

A Digital Asset Management Experts viewpoint; What exactly is Metadata and why is it important?

Digital Asset Management Experts everywhere will tell you that metadata will make or break the effectiveness of your Digital Asset Management System.

With our colour asset search you can have any colour you'd like... and it does not have to be black!

With pictures, it’s not just metadata describing the literal meaning of what it shows that makes for a richly referenced – and therefore useful – asset. Other properties, like the predominant colour scheme, can be an essential criterion in finding and selecting the right asset for the job.

Protecting your brand assets; what to bear in mind when it comes to security, tracking and storage

Remember how difficult it was to dig up that image from the corporate campaign that you ran five years ago? Just finding a low resolution version of the image may involve various requests...

Artwork Automation supports brands to improve costs and increase efficiency

Artwork automation offers a solution for brands to streamlines design processes; reduce time to market and ensure brand accuracy. Are you paying designers to edit mundane basic artwork? Ever considered the effects that Artwork Automation...

The key to a successful Digital Asset Management (DAM) implementation is ease of system adoption

To successfully implement a Digital Asset Management solution system adoption needs to be a priority. This is an area that often gets overlooked. We've identified 3 key principles to ensure ease of system adoption.

How will a good Taxonomy structure ensure user-friendly Digital Asset Management solution?

Our Taxonomy Prezi outlines the importance of organising your assets in a Digital Asset Management system as users will search in a variety of ways. This key concept will help users to locate assets easily in a DAM system.

Brand Identity test! Can the design of a button deliver a powerful message about a brands identity?

It can be hard to understand the connection between a brand and its design. Design plays a major part in creating a 'Brand Identity' and an integral part of what we call 'a global brand'. View and take the brand identity test.

View our simple introduction and explanation of the sub-categories within Digital Asset Management

Our snapshot presentation unfolds to showcase and explain a few popular sub-categories of Digital Asset Management: Brand Asset Management and Marketing Asset Management. Which marketing automation platform to choose?

Adgistics hosted a fun and delicious Red Nose Day Bake Off for Comic Relief 2013

Pioneers of innovative Brand Asset Management solutions hosted a fun and delicious Red Nose Day Bake Off for Comic Relief 2013. Assortments of cakes were baked and debates were held about which one was voted the office favourite.

Innovators of Brand Asset Management solutions and services redefine their online presence

Adgistics is proud to announce a new website, which will help visitors’ better understand how brands can make their assets work more intelligently.

Migrating your digital assets is like moving into a new house

Read how to achieve a smooth and easy transition of your marketing, brand and digital assets into a new home.

Why Help Desk and Client Support are like Toy Story

Read about the 6 possible challenges Brand teams may encounter and require some friendly help.

How to achieve a multi-functional Brand Asset Management system with minimal fuss

Success depends on regular and focused updates, where you have the chance to review and provide structured feedback on what’s been developed.

Adgistics Bowling Bonanza

2012 has a been a hectic but outstanding year at Adgistics. We held a bowling event to celebrate and it soon turned into a fierce competition.

Gartner positions Adgistics for steady growth as a Digital Asset Management expert

Read what Gartner has to say about Adgistics as a Cloud Services Digital Asset Management expert

Mobile and Tablet web development – one site fits all

Rapid adoption of tablets & smartphones is fuelling the need for a 'one size fits all' motif.

Why the browser vendor -prefix- saved the web

Did DOCTYPE implementation save the use of CSS on the web?

Implementing a first-class
dealership management system at Ford UK

Implementing a first-class dealership management system at Ford UK.