Getting logo usage and presentation layouts correct is a commonplace requirement that a Brand Centre meets with ease. But ensuring that there is consistency at all brand touch points – both internal and external – can be hard to implement and police. Every Brand Centre provides integral brand guideline functionality, a system that links brand assets with their correct usage. Dynamically managed (as nothing is set in stone), your brand guidelines can both teach and require correct usage, with the relevant asset directly at hand.
Download our Network Rail Brand Centre case study outlining how the owner of most of the rail infrastructure in Great Britain enforces brand consistency for 1 billion passengers.