Be clear, consistent and credible
Make yourself known
Rest assured that approved master versions of your key brand assets are the ones that find their way into projects. Whether it's a strategy document, a logo, photography or advertising, smart indexing and intuitive search gets what you need instantly at your fingertips.
Value in consistency
Consistency in behaviour and appearance builds trust. But brand guidelines shouldn't require lengthy reference reading. In a Brand Centre they can be connected to the relevant assets themselves, ensuring the right know-how and even delivering materials pre-configured to the right format for use.
Adaptation on demand
Promised by many but delivered by few, rigorous, elegant web-to-anything automated artwork is a core feature of the Brand Centre. Use it to capture the opportunities that adapting to local market needs can provide, secure in the knowledge that no rules - internal or external - are being broken.
See and be seen
From shared project interfaces to a fully featured showcase function, the Brand Centre ensures the best of your brand is visible in all the right places in your business. Help build a culture of best practice, eliminate duplication of effort and share what works to replicate success.
Turn insight into action
Building up a picture of return on investment is key to justifying communications expenditure. By knowing how and where your brand assets are deployed, and linking their use to the impact they have, the Brand Centre helps to measure the value your brand is bringing to your business.
The Brand Centre makes it simple for marketing teams to create and scale global campaigns while maintaining accuracy and effectiveness.