Global Brand Management distilled


Brown-Forman successfully manages some of the world’s most iconic drink brands such as Jack Daniels, Southern Comfort, el Jimador, Herradura and Finlandia.

Successful global brand management means more than keeping an eye on communications material. Our eBook answers five key questions regarding global brand management at one of the largest American-owned companies in the spirits and wine business.

Global Brand Management key questions

  • How to maintain control of brand assets?
  • How can businesses streamline creative workflow processes to reduce costs?
  • How Brown-Forman makes asset management an extension of its brand?
  • How Brown-Forman made the most out of their transition to Adgistics?
  • How to grow a social media presence and build global brand ambassadors?

Having a simple and clear product portfolio is critical to communicating brand value especially on a global scale. Its necessary for Brown Forman to comply with regulations within this tightly scrutinized industry which varies from country-to-country.

Within the Adgistics Brand Centre® solution users have the feature to resize images on the fly and a brand-specific blog function allows each individual brand to communicate their own heritage, brand history and tone of voice through intuitive software.

The insight uncovered with Brown-Forman explores the sharp end of global brand management and how 'Brand equity’ is being recognised more on the balance sheet.