Businesses are leveraging Marketing Asset Management solutions to bring a holistic approach in monitoring marketing effectiveness and to combat the on-going challenge of brand communications.
Our Marketing Asset Management solution
In a national or a global brand environment, having clear visibility of the marketing spend and controlling dissemination of communications is vital. At the corporate level, the marketing division is laying out the brand governance and standards but the local marketers also need tools to be able to instantly react effortlessly.
The infrastructure of our Marketing Asset Management software – The Brand Centre - fully aligns people, processes & technology for optimal performance. Increasing the productivity and effectiveness of your brand by leveraging marketing assets to drive revenue. Commissioning full overview and control, ensuring consistency and collaboration.
Rated by clients as one of the best solutions available in todays market, the Brand Centre is the ideal tool for any organisation wanting to further amplify their activities and efforts within the marketplace.
Read our Marketing Asset Management case studies to learn how businesses are driving ROI from brand assets and best manage visibility in marketing communications.