News

All the latest from Adgistics

Adgistics are laureates of Network Rail's Partnership Awards - Information Technology
July 2010

Adgistics have been celebrated as highly commended laureates of Network Rail’s 2010 Partnership Awards. The Information Technology category distinguishes organizations that have used Information Technology to solve a problem for Network Rail.

Thousands of teams work on projects all over the country to help deliver goods, messages and people, making Network Rail a backbone of national infrastructure. Some activities get a lot of media coverage, like the Workington station works that connected the flood besieged community to the rest of the country.

The Network Rail Brand Centre helps commuters and station officers as much as company’s communication specialists. Whilst the latter have a powerful tool that helps keeping Network Rail’s marketing consistent and on the highest level, posters created with our system not just make stations look on-brand and tidy. Clear and visually noticeable posters attract attention and help people when they need them most. From closed platforms to escalator directions and moved pharmacies to cash machine locations- we help people find what they need stress free and in no time.

Adgistics is proud to have contributed to the vital task and be commended as a partner of Network Rail.

Working on the slopes: Salomon Brand Centre is live
May 2010

Recognised as the world’s leading provider of mountain sport products, Salomon wanted a Brand Centre that complemented and enhanced its brand vision-- offering innovative design and revolutionary concepts to the mountain sports community.

At the heart of Salomon’s elegant multi-lingual Brand Centre, is a powerful engine that manages over 10,000 assets, from brand guidelines, strategic documents and trade communications to logos and media files.

Whether in the London office or out on the slopes, Salomon's Brand Centre celebrates independence from the usual business environment allowing photographers to upload images in seconds for brand managers’ immediate use.

Creative Review launched on VFB.com
April 2010
Vodafone will manage monthly reviews of creative work with their markets and agencies via Vodafonebrand.com.
Brand directors and agency partners will review and score a selection of market campaigns every month, so they can continue to learn from one another and improve overall creativity.

Appointment by Salomon
March 2010
Adgistics is appointed by Salomon to develop a multilingual Brand Centre that will include an advanced Image Library.
Built for the global HQ, regional offices and partners, the system is going to be used on both sides of the Atlantic, holding thousands of product and ambient images, videos and adkits.

images.vodafonebrand.com launched
February 2010
The image library on Vodafonebrand.com has been re-launched with smarter searching, enhanced viewing and faster downloading. The project is a result of extensive user surveys and several months of development time.

Social Media Community launched on Vodafonebrand.com
January 2010
The Social Media section within Vodafonerband.com is launched with guidelines, case studies, and documents available to download. In addition extensive blogging and commenting is available, along with a standalone forum accessible to all users of the site.

eBay Brand Centre goes live
December 2009
Light, colourful and quick, eBay Brand Centre went live in December 2009. Offering instantly accessible brand materials from images to stationery, the portal supports brand consistency across 12 European countries. Users across the continent have access and are able to upload or download new campaign executions in seconds, making eBay marketing even more efficient.

Network Rail Brand Centre goes live
November 2009
Network Rail is a shining example of Brand Centre evolution. The development strategy has been split into phases, Phase 1 being the core delivery, containing all its brand assets: guidelines, logos, images and best practice examples. Phases 2-4 will gradually add new modules that will substantially ease the lives of project and station managers by providing on the fly poster and leaflet creation tool. Developed in collaboration with Network Rail’s brand guardians, The Partners, Phase 1 went live in November 2009.

Ford Dealer Xpress launches in Ireland
October 2009
The Ford Dealer Xpress system is now available to Ford dealers based in Ireland. The system will initially provide Press and DM materials for Servicing and Parts promotions, and will widen throughout 2009/10 to provide a greater array of assets.

Swisscom’s Brand Centre goes live
September 2009
The Swiss telecoms giant wanted a portal that would play integral part in its re-branding initiative. Developed in partnership with brand consultancy Moving Brands, the Swisscom Brand Centre is accessible by many audiences; its 30,000 staff, members of the press (and indeed the general public) can learn how all aspects of Swisscom communications are now transformed by the re-brand; Swisscom marketing specialists and their communications agencies have authenticated access to a comprehensive library of brand guidelines, images and brand assets, and can interact via blogs, forums and social networking functionality.

InterContinentalBrand brings the new colleague engagement programme to life
August 2009
You Bring it to Life is a new programme to extend the InterContinental Winning Ways differentiation to all the hotels and track its progress.

The site provides the tools for hotel trainers learn about the programme, and then cascade it down to all their employees in an easy to follow, step-by-step process. Regional managers can track the progress of training in individual hotels online. And finally they can monitor the ongoing success of the programme through the online tracking of guest satisfaction.

Vodafone Crowd Sourcing
July 2009
Vodafone commison the crowdsourcing project which will allow students to respond to centrally created photography briefs, and potentially have their work commisioned by the global brand team.

Vodafone social media site
July 2009
Vodafone commision a social media section for vodafonebrand.com, which will enable blogging and discussion forums.

BrandAgility platform
June 2009
Adgistics announces the release of its upgraded asset management platform, BrandAgility. Taking advantage of 10 years of experience and latest .Net technologies, BrandAgility provides even better, faster, more efficient solutions to enterprise marketing management.

Appointment by eBay
June 2009
Adgistics is appointed by eBay to develop an online Brand Centre to host all brand assets and marketing campaigns across 12 European countries.

Network Rail Brand Centre
June 2009
Adgistics is appointed by Network Rail and their branding agency, The Partners, to develop an online Brand Centre to assist the rebrand and relaunch of Network Rail.

New IT Client
May 2009
Adgistics is appointed to provide a Brand Centre to a leading IT services company.

Upgrade to Vodafone Evaluation system
April 2009
Vodafonebrand.com's agency evaluation system is upgraded to allow participants to add their comments and scores together.

Dealer Xpress extends to Ireland
April 2009
Ford Ireland has appointed Adgistics to deploy the successful UK Dealer Xpress adbuilding system to the Republic of Ireland. Launched four years ago, Dealer Xpress is firmly established with all UK dealers.

Vodafone McLaren Mercedes comes to Vodafonebrand.com
April 2009
Approvals of all Vodafone McLaren Mercedes activities are now managed through Vodafonebrand.com.

Automated artwork solution
April 2009
Adgistics is appointed to provide automated artwork solution to a leading production services company.

Goodyear Press Portal goes live
March 2009
Goodyear Germany's press portal is launched. The public facing site provides access to an archive of over 400 press releases, and over 600 other media items.

Vodafone Expands
March 2009
New sections went live on vodafonebrand.com. The Best Practice section contains campaigns identified as Best Practice by Vodafone, backed up by strong creative scoring and tracking data, to encourage markets to learn from and re-use the best of the best of Vodafone’s world.

A Mobile section comprises case studies, best practice examples and newsletters, showcasing Mobile Marketing at its best.

InterContinental Contact Library Launched
February 2009
InterContinentalBrand.com users now have access to over 1,100 hotel employees’ email addresses via the new Contact Library, which enables them to easily contact colleagues around the world. Devolved administration allows hotels to keep their own data up to date, and an Export function enables the creation of up to date distribution lists which can be sub-filtered by region and job function.

Increasing usage on the Vodafone site
January 2009
Over the last year alone usage on the Vodafonebrand site have increased by 52% with one login per every two minutes and hundreds of asset downloads each day.

Swisscom’s brand communication portal
December 2008
Adgistics has been appointed by Swisscom, Switzerland's leading telecoms provider, to develop a stylish and highly interactive brand portal in partnership with brand consultancy Moving Brands.

Enhanced Order Tracking for Patek Philippe
December 2008
Patekretail.com is enhanced to allow improved order management by both advertising and production agencies. Appropriate users now have additional options when tracking and administrating orders. Enhanced group management has also allowed for creative to be customised to a greater extent depending on the user accessing the site.

Success for Ford Service Promotion
December 2008
110,000 mailers released from Ford Dealer Xpress in the first five months of the Pick and Mix campaign.

InterContinental Meetings Site Launched
December 2008
The InterContinental Meetings site provides training materials, image libraries, collateral examples and also includes Adgistics’ Flex Project Planner. The site was developed to coincide with InterContinental’s global refresh of their meetings & conference offering.

Vodafone Brand Audit
December 2008
Vodafone has commissioned Adgistics to provide a working Brand Audit system within Vodafonebrand.com. It will enable every piece of communications created across 60+ countries to be scored online in terms of its adherence to brand guidelines.

Further Expansion for Ford Dealer Xpress
November 2008
Parts and Accessories creative materials are added to the Ford Dealer Xpress System.

Reporting Enhancement for Canon Brand Audit Tool
November 2008
The Canon Brand Audit Tool reporting suite has been enhanced to allow for greater analysis of Brand usage by Canon’s national sales offices. Project managers are now able to view data regarding the business unit, date and branding of all uploaded materials.

More Materials for Ford Dealers
October 2008
Customisable Point of Sale creative is added to Ford Dealer Xpress.

Vodafone Launch the Brand Academy
September 2008
Vodafone’s constant strive for excellence has led it to form the Brand Academy. This mixes intensive sessions at their marketing HQ with online preparation and sharing of knowledge through Vodafonebrand.com

Brand portals for Denor and Pringles
September 2008
Adgistics are commissioned by the Procter and Gamble teams around the world within Grey network and partnership agencies to develop a portal for multiple brands across disparate worldwide agencies, first for Denor, and quickly followed by Pringles, with further brands in the pipeline. Each brand retains its own particular identity on the site, and can share knowledge, share the development of campaigns across numerous contributing agencies, and gain approval for finished work.

Email integration suite added to Adgistics 2.0
September 2008
With their latest product development, the Adgistics MAM (Marketing Asset Management) platform now allows inbound emails to be ingested and processed to facilitate offline interactions. Adgistics clients can configure their systems to allow approval responses and even asset submission via email.

Bulk upload solutions make heavy file operations a simple process in Adgistics 2.0
August 2008
Adgistics 2.0 now offers a number of different bulk upload solutions to its clients. To ease the burden of studio and agency uploads, high res material can now be uploaded via ftp straight to a users personalised folder system. Received file are automatically converted through the Adgistics file transformation server and are loaded directly to the appropriate area. For those users who do not use FTP, alternative bulk upload functionality allows users to rapidly add up to 2 GB of files through an intuitive bulk upload web page.

FCSD added to Ford Dealer Xpress
June 2008
Ford Dealer Xpress now hosts materials for the Customer Service Division. Dealers are able to order Mailers which are sent directly to customers, straight from the system.

Advanced brochure generation through Adgistics Rosetta
May 2008
Adgistics launch their new artwork adaptation engine; Rosetta provides Adgistics’ clients with a web based automation suite allowing rules based translation of artwork and brochures. Rosetta combines a simple an intuitive interface with an enterprise level PDF generation engine to provide real-time WYSIWYG (What You See Is What You Get) previews of the final artwork as it will print. Other features include, inbuilt translation memory, import/export of data, Quark based template designer and full editing and approval functionality.

Digital enhancement for adidas
April 2008
The adiadz AMS system has been expanded to allow adidas to control the global distribution of digital ad kits. Users are able to conveniently download the items, while adidas are able to monitor those who do so.

Communications planning
March 2008
Vodafone has briefed Adgistics to develop an interactive planning system for local marketing directors to create and share their yearly communications plans online and collaborate on shared propositions

Vodafone Retail
December 2007
Instore retail POS and merchandising material is now being centralised on Vodafonebrand to connect a whole new group of users and further increase the opportunities for markets to share initiatives.

Goodyear commission new Merchandising system
December 2007
Goodyear Dunlop commission a new section to the added to the Brand Management Centre which will allow users to order branded merchandise online. This system will be used internationally for merchandising across all Goodyear Dunlop owned brands.

More editable materials now available on Ford Dealer Xpress
December 2007
A new version of Dealer Xpress has just been released which contains a greater array of materials for dealer adaptation. Along with press advertisements, Ford dealers are now able to customise leaflets, postcards and pricing documents to their own specifications.

Market Intelligence section added to the Goodyear BMC
November 2007
The Market Research Intelligence section is added to the BMC – allowing selected Goodyear Dunlop employees to share the latest market information online.

Goodyear commission new Market Intelligence section
October 2007
Goodyear Dunlop commission a new section to be added to the BMC which will allow market information to be shared globally.

Ford Dealer Xpress
October 2007
The 3,000th press advertisement is sent via the Ford Dealer Xpress system.

Automated order confirmation for adiadz goes live
October 2007
Enhancements to the adiadz AMS system are released which allow separation of orders for Asia-Pac countries. New functionality is also released to enhance the usability of the entire site.

InterContinentalBrand.com Extensively Upgraded
October 2007
InterContinentalBrand.com is re-launched, and now includes full access to brand standards, updated brand identity guidelines, a vast image and resource library as well as a brand contact library.

Vodafone Awards
October 2007
Adgistics develops a system to enable Vodafone to hold a Global Creative Awards competition. The system receives 380 entries from 25 countries and also allows a judging panel to reach a selection of winners.

Ford Dealer Xpress Expands
September 2007
Ford Business Partner, Ford Credit and Ford Rental have chosen to add marketing communications materials to Dealer Xpress for dealer customisation.

Team Vodafone
August 2007
Vodafonebrand receives a substantial extension. Now advertising agencies around the world can interact with the content, using the system as a powerful campaign management tool within a streamlined Agency network structure.

Canon Brand Audit Tool released across emerging markets
August 2007
Brand Audit Tool is extended across emerging markets to further protect the use of the Canon brand.

New modifications to the Ford system
June 2007
Even more creative flexibility is added to the Ford Dealer Xpress Advertising System. Users can now select a greater number of vehicle features to appear on their advertisements; reinforcing our belief that Dealer Xpress is a market leading system.

Canon Brand Audit Tool goes live
May 2007
The first release of the tool goes live across Europe allowing users to easily upload and assess the use of the Canon brand.

Vodafone commissions extension to www.vodafonebrand.com to include Integrated Communications, Digital and Mobile Communications campaigns
February 2007
Vodafonebrand.com will soon extend beyond traditional above the line media into CRM, MMS mobile communications and looking ahead into innovations within the ever-changing digital arena.

Release of Adgistics 2.0
February 2007
Adgistics announced the launch of their new product. Adgistics 2.0 is the culmination of several years of learning and development and is designed to be the most superior Advertising Management software offering on the market. For more information please visit the Our Products section of this site.

Canon Europe commissions brand audit system
January 2007
Canon have commissioned the development of a brand audit tool to audit the use of the Canon brand around Europe and the Emerging Markets. The first release is expected to be ready late April 2007.

Automated brochure localisation and print consolidation module for Goodyear Dunlop Europe released
December 2006
The Goodyear Dunlop Brand Management Centre now contains new functionality so local markets can adapt centrally produced materials online, and then order for print in a consolidated fashion to realise considerable cost savings. This new feature is expected to save Goodyear many thousands of €s per campaign each year.

Vodafone Appraisals
December 2006
Adgistics creates an application that can be installed on a laptop computer which enables evaluators to hold in depth 360 degree appraisals with markets and agencies around the world.

InterContinental Hotels commissions brand standards system to enable consistent on-brand operations within hotels worldwide
October 2006
InterContinental Hotels have given the go-ahead to Adgistics to build a new Advertising Management System to better facilitate their global brand management. The new application will consist of several key components and is expected to go live in the 2nd quarter of 2007.

Release of new reporting suite for Ford (UK) enabling real-time management information of content & exposure of dealer advertising
July 2006
The Ford Dealer Xpress Reporting Suite was released. The extensive site enables Ford and agency staff to analyse a vast array of information, ranging from vehicles advertised, prices offered and incentives chosen.

Upgraded advertising management system released for adidas, integrated into fulfillment partners to enable online end-to-end placement of advertisements in over 50 markets
June 2006
A new version of adidas' Advertising Management System was released to replace the existing system. The new site includes many improvements for the end-user, including an improved new interface and design, integration with adidas' fulfillment partners and a dynamically produced status report. The new site is called adiadz.com and whilst it already has a global footprint, it is expected to be rolled out formally to the Asia Pacific market in the coming months.

Vodafone brand site relaunched
April 2006
The re-launch of www.vodafonebrand.com, on a flexible .Net architecture to offer improved performance and scalability, also includes many new features and improvements to further increase the use of the system by local markets throughout the world. Specifically, in addition to distributing all central brand and communications materials, the system will now enable all locally generated materials and campaigns to be collected and shared.

Development of Adgistics 2.0 underway, a highly specified asset management system to be developed in .NET 2.0
January 2006
The development of Adgistics 2.0 is now underway. Following months of specification and research, the new product will be Adgistics core offering, enabling our clients to benefit from future learnings and upgrades. Please visit the Our Products section for more information.

Heineken appoints Adgistics
December 2005
Heineken announced the appointment of Adgistics to build an Advertising Management System. The new site will enable Heineken to share and adapt their centrally-produced advertising and marketing assets around the world.

Goodyear AMS goes live
March 2005
The Goodyear Dunlop AMS went live across Europe, Middle East and Africa. The newly developed site will enable Goodyear offices to localise BTL advertising online and will help Goodyear realize considerable cost savings through online print consolidation. The site is expected to soon accommodate other brands, including Dunlop, Fulda and Sava.

See what solutions we have produced for our clients

Please read our case studies to see what innovative solutions Adgistics could develop for you by using the link below.