The Adgistics campaign management software has been developed to accommodate all creative campaigns whether they are developed for conventional or 'new media' use.

Campaigns can be created and managed in a process which match and model the existing creative development processes of our clients.

• Flexible configuration allows clients to tailor the structure and content of campaigns to allow and control the right documents, assets and processes
• Special 'work in progress' functionality allows private control and tracking of internal creative development
• Creative briefs, communication objectives, strategy and translation documents can all be controlled and stored
• Individual campaign data can be used to generate a 'creative calendar' allowing authorised users an overview and preview of creative projects in development
• Pre-configured campaign types include ATL, BTL digital and integrated