Integrating a new Brand Management platform with a brand is not a quick process, but Rome wasn’t built in a day. With a wealth of decisions to be made regarding the implementation including UI/UX design, which features to utilise, and when will functionality testing occur.
One of the most important processes that need to be considered and well strategised is the migration of brand assets to the new Brand Management platform from the current redundant system.
To ensure a smooth and headache free migration, it’s better to look at it as moving house with 3 key stages to moving the assets from their old home to the new one.
Adgistics, a leader in brand management technology solutions, is thrilled to announce the launch of a fully immersive and responsive global Brand Centre® technology platform for Vodafone Design.
Developed upon Adgistics’ proprietary software technology, the Brand Centre solution was selected by Vodafone due to its feature-rich functionality and ability to scale with their global brand requirements, as well as its solid business case for return on investment.
The implementation of a Brand Management platform can be time-consuming, intensive and involve a significant amount of planning and strategising to integrate effectively. If this solution isn’t introducing ROI quickly, efficiently, and is fully documented, then the reason for introducing it in the first place can be lost. There is a tight and intangible relationship between a brand’s promise, the delivery, and the value it generates.
In a world that is becoming ever more connected and suppler in terms of flexible working – social media and even flexible work spaces, it is vital that the teams spread across departments, regions, and countries within a brand, all feel connected and experience the brand and the brand culture as they should. Brands need to ensure that what their customers see on the outside is reflected inside as well. It’s never been more imperative that a brand’s message is consistent whenever and wherever, and a brand management platform can be key to enhancing that message.
Brand Management platforms are becoming more of a necessity than a luxury for Brands of all scale. Adgistics’s continued growth year on year is proof positive with both current clients and our expansion into new verticals and industries that demand is rising for powerful Brand Centres that are more than just a digital library.
In the age of social media, where consumers are far more mobile and connected, Brands need to be agile to demands, trends and evolving cultures. Brands are increasingly embracing Brand Asset Management solutions to provide their marketing teams with a creative hub that allows them to be proactive, inventive and interesting whilst providing clear visibility of the marketing spend and controlling dissemination of communications is vital.
With over 90% demand for workflow optimisation from Brand Asset Management systems, choosing the correct technology partner to grow brand value is critical.
International Women’s Day is becoming such a significant day in the calendar, helping us to shine a spotlight on both the discrimination still happening but also to highlight the companies and countries making great strides forward to bridge the gap and level the playing field.
Adgistics has always promoted gender equality across the company and features women in some of the most crucial senior management roles.
The 2017 Game Changer Awards celebrate the success, innovation, and strategic vision of some of the world’s most recognised professionals across a wide variety of sectors and industries. We are very pleased to have such a visionary leader to align our team and ensure we execute our strategic vision for the Brand Centre.