The Rotary Brand Centre


The ROI Rotary made is evident: with an average of 2,000 template downloads, over 11,000 visits from 200 countries.

 

Branding for 33,000 outlets in 200 countries

The Brand Centre permits users to spend less time locating assets and designing brand materials, freeing them to focus on pressing philanthropic challenges.

 

The challenge

Rotarians volunteer their time and talents to tackle some of the world’s most pressing humanitarian challenges. Rotary has a great brand story but has struggled with sharing that story in a simple, concise and consistent manner.

Rotary required a solution that delivered a clear brand message differentiating them from other charitable organisations. Consequently, they undertook an overhaul of their global brand identity, and needed a way to promote and distribute the results efficiently, to ensure rapid and successful uptake across this very widely spread organisation.


The solution

In line with their global image and brand identity, the Rotary Brand Centre was developed to educate members about the Rotary brand, enabling them to access brand assets and create localised material in a matter of minutes all around the globe.

The Brand Centre solution offers a simple and intuitive way for Rotarians to customise club logos – without contravening brand guidelines, and with on-the-fly template adaptations members can achieve first-class results for localised screen and print materials without hiring a designer or purchasing expensive software. Base templates for these designs can be customised as much or as little as required, all fully adhering to the brand rules. In this fluid process, Rotarians can tailor make professional presentations, press releases and newsletters. The Rotary Brand Centre, a powerful multi-lingual site, supports up to 8 different languages including Japanese, Korean and Portuguese, simply and rapidly adapting to accommodate Rotarians worldwide.


The results

The Rotary Brand Centre educates over 1 million members on the Rotary brand, ensuring it is consistently applied and accurately understood with constant access to Rotary’s comprehensive range of brand materials.

The return on investment Rotary made is evident in the Brand Centre’s usage: in its first two months it generated approximately 6,000 artwork templates. This level of engagement is being maintained, with an average of 2,000 template downloads and over 11,000 visits from more than a 170 countries by roughly 40,000 users each month.

The Brand Centre permits users to spend less time locating assets and designing brand materials, freeing them to focus on pressing philanthropic challenges.