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adidas


 Achieve efficiency and cost savings whilst ensuring brand consistency. 

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adidas


 Achieve efficiency and cost savings whilst ensuring brand consistency. 

The Adgistics Brand Centre revolutionised how we control our advertising globally, creating huge efficiencies in the process and costs.
— John van Tuyll, adidas Global Advertising
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Adidas Brand Centre


Total annual cost savings in excess of €2 million. 
Inefficiencies caused by incorrect advertisements and duplications across markets have been removed

SCROLL DOWN

Adidas Brand Centre


Total annual cost savings in excess of €2 million. 
Inefficiencies caused by incorrect advertisements and duplications across markets have been removed

The challenge

Ensuring the consistency of adidas marketing communications has been problematic, as the global leading sportswear manufacturer operates through a network of subsidiaries, distributorships and licensees.

The previous paper and people-centric process resulted in advertising inconsistency, cost inefficiency and non-compliance with copyright agreements (which is of particular importance given that much of adidas advertising includes celebrities with precise usage agreements).


The solution

Adgistics delivered a single destination for adidas authorised marketeers to view and order localised campaign material.

The adidas Brand Centre is built in compliance to the brands guidelines; fully following the look, feel and tone-of-voice of the adidas brand.

Web-based, simple to navigate and instantly accessible for authorised users. The intuitive navigation and user-friendly interface ensures multi-cultural usage, without any need for specialist training.


The results

  • Inefficiencies caused by incorrect advertisements and duplications across markets have been removed
  • Total annual cost savings are in excess of €2 million
  • Fulfilment is centralised over 50 markets yielding significant economies of scale
  • Coordination staff in central agencies have been reduced or reallocated