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Ford.jpg

Ford


A easy to use, flexible system well received by the dealers

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Ford


A easy to use, flexible system well received by the dealers

Adgistics Brand Centre system has generated significant cost savings for Ford (UK) and been extremely well received by the dealer community; we believe it to be the best system of its kind.
— Helen Smith, Advertising and Sponsorship Specialist
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Ford Brand Centre


A system that would make Ford dealer communications efficient and cost effective

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Ford Brand Centre


A system that would make Ford dealer communications efficient and cost effective

The Challenge

Ford(UK) encourages its dealer network to use centrally provided templates to keep local communications on-brand and consistent with national advertising. Previously, Ford managed the process via fax-back forms and a fully-manned artwork studio. The process was onerous and costly. Many dealers became alienated and developed individual off-brand communications.


The solution

The entirely web-based Dealer Xpress allows dealers to create materials in minutes. On-brand templates are centrally uploaded, and key elements (i.e. the headline, cars featured, pricing, etc.) can be dynamically personalised by dealers on-the-fly.

Press publications and sizes are selected from a database and the advertisement is automatically resised to fit; print-ready artwork is electronically dispatched direct to the publisher. Personalised direct marketing and point-of-sale materials can be downloaded as print-ready artwork, to be printed at the dealership, sent to a local supplier or ordered through a centralised fulfilment service.


The results

The Ford Brand Centre is highly valued by dealers, produces over 1,000 customised items each month, has significantly increased on-brand communications and provides Ford with real-time knowledge of dealer activity.