Turning brand assets into business assets

THE Brand HUB HELPS YOU BUILD, SHARE AND SWEAT YOUR BRAND ASSETS

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A scalable creative system for teams that build brands

The Brand Hub captures, communicates and celebrates all the elements that make up your Brand. By joining teams, assets, projects and processes in a secure environment, with the tools to enable efficient collaboration, it's possible to centralise marketing operations, improve brand consistency and sweat brand assets.

Brand Hub can store, organise, control, edit and distribute all types of branded content - including logos, collateral, imagery, video, templates, and guidelines. 

And Brand Hub frees up design resources by letting users create customised, brand-compliant collateral through interactive templates. 

The new Agile Marketing module can intelligently match brand assets with news and trending topics. (Watch the video below)

 

Other Brand Hub Features

It's fast and straightforward to configure the right combination of features to support the unique requirements of every business. We have a range of options to choose from.

The Creative Assistant

With the Activity Management module, users can set up projects where they can assign roles to create, review, sign-off and securely distribute the work that is produced. Users involved in multiple projects can keep track of required actions - both from a dashboard view and by notifications. By ensuring the right people know what they have to do, and by when, it becomes much simpler to deliver to brief, on time and on budget.

Brand Hub is built to deliver:

  • A personalised view of all assigned activity.
  • Real time notifications of upcoming tasks and due dates.
  • Collaborative review and approval of briefs and creative work.
  • Templates and customisable workflows to suit any project.
  • Pre-built SLAs for project scheduling and time management.

Controlling Adaptation

Balancing consistency in communication with the requirements of local markets is an opportunity to gain a competitive edge.  The Artwork Automation module combines rigorous brand guidelines with practical flexibility to deliver new levels of operational efficiency.

  • Rules-based templates enable adaptation to be as flexible or as controlled as required.

  • Sophisticated reformatting algorithms preserve brand consistency.

  • Precise representation of changes.

  • Integrated approval system.

Stay up to date - whenever

The Brand Hub deploys fully customisable Notifications system to ensure you're kept up to date on relevant activities and responsibilities.

Create and collaborate

Brand projects cross departments, businesses and borders - as will the teams responsible for delivering them. With the Annotator collaboration tool, creation and design are back in control.

  • Share videos, text, photos and finished artwork.
  • Mark up, comment and assign tasks.
  • Full version control and notifications.
  • Complete audit trail.

Show how it's done

Showcase is a dynamic tool to group and share collections of best practice brand materials amongst internal and supplier teams.

  • An ideal way to promote campaign themes and successful executions.
  • Commentary provides explanation and insight on featured content.
  • Encourages re-use of concepts.
  • Accessible on or off the system.

Controlling adaptations

Often you need a quick adaptation - a resize or a crop. The Create Your Own function delivers this option within brand guidelines. The result is fast, accurate and enables an approval loop if required. Handily, it also keeps a record for reuse or audit.

  • Re-sizing and / or cropping.
  •  Colour conversion (RGB, CMYK & Greyscale).
  • DPI output adjustments.
  • Convert to .png, .jpeg or .tiff.

Studio Managment made simple

The Brand Hub tracks finished assets (and the suppliers responsible) through the entire production process. Better still, it integrates fully with industry standard job-bagging, scheduling, budgeting, output and analysis requirements.

  • Full management of the RFQ process.
  • Budget and financial tracking.
  • Timesheet recording.
  • Separate portals for studio, clients and suppliers.
  • Real-time job progress updates.
  • Comprehensive reporting.

Asset Management & Discovery

We can provide full control over individual files or groups of assets, with customisable ordering and approval functions to ensure master materials are always in the right hands.

Whether it's a strategy document, a logo, photography or advertising - smart indexing and intuitive search ensures what you need is right at your fingertips.

Turn insight into action

Building up a picture of return on investment is key to justifying brand budgets. By knowing how and where your assets are deployed, and linking their use to the impact they have, your Brand Hub helps to measure the value your brand is bringing to the business.