Giving your marketing teams the freedom to create and adapt on the fly is a key part of brand’s marketing success. However, ensuring that those teams don’t overstep the mark and end up off-brand in the age of global digital marketing is just as important. Implementing MRM into a brand enables marketing teams creativity isn’t stifled whilst ensuring that effective oversight and fail-safes are inbuilt into the creative process.
The Showcase module draws together the best content from across your business and gives them pride of place within an on-brand, easy to use player to inspire DAM system users or targeted groups. Easily assembled ‘by hand’, Showcase can also be auto-generated based on any number of indices such as regional, most shared, most highly reviewed, etc. As a tangible recognition of success, Showcase helps to grow a culture of best practice as well as communicating assets and campaign ideas that can, through Brand Centre linkage, be readily implemented in new markets, offering greater brand consistency and cost efficiency across a DAM system.
In any marketing department, having the ability to track and monitor output in such a dynamic and shifting environment is crucial to ensure efficiency and focus on key projects. Our Smarthub, the Brand Centre, gives teams and departments companywide centralised activity management software that provides an easy, secure and auditable solution.
Each year, Finance Monthly’s corporate readership works with companies and advisory firms to help facilitate and complete some of the most important deals across the globe. The M&A awards give Finance Monthly the opportunity to acknowledge, recognise and celebrate those companies and individuals involved in the industry.
The Adgistics creative hub, the Brand Centre, has many features that provide an impact to the brand. One of the most underappreciated features is The Professional Services team. The team consists of highly skilled brand people, who support your creative hub, ensure cost effective solutions for managing your brand assets and the experience to ensure major projects go off without a hitch.
Your brand has finally decided to pull the trigger and splash the cash on a much-needed Content Management solution, brilliant. The next step is to assess the options available and the leg-work has fallen to you. Whilst 9 out of 10 people may not have even heard of Content Management solutions let alone what they do, there is a wealth of choice when it comes to companies offering said solutions. How do you sort the wheat from the chaff? For most teams that want to see everything on offer, the first step is to identify companies offering a solution and send them a Request for Information (RFI).
There is a growing trend among brands to bring their marketing in-house after concerns over measurement and a desire to control their own data more effectively. 62% of marketers plan to use fewer agencies, which is up from the 58% in 2015. Does this signal the end of agencies as we know them and will it boost the market for Brand Management tools that complement in-house marketing & brand teams?
With brand’s promoting their solutions and services in multiple markets at once, what is the best way to ensure that not only is intellectual property protected but is also compliant with legal regulations that vary from region to region let alone country to country? By integrating a creative hub, such as the Brand Centre, legal compliance and the protection of IP has never been simpler.
Adgistics is thrilled to announce that following our highly successful implementation of the Brand Centre® platform for Vodafone Design, we have extended our agreement to deliver a responsive, immersive, innovative and fully bespoke global Brand Centre for Vodafone Group.
The Adgistics Brand Centre will provide them with a single destination solution for all brand-led activities within Vodafone Group. Historically, Brand Centres have focused on marketing communications processes and assets, however, with our clients we have recognised their wider application across organisation – highlighting ideas worth recycling, preventing the repetition of mistakes, educating and inspiring staff whilst learning from them, and providing metrics that allow success to be measured.
Brand advocates are a powerful group that can drive a brand’s success. However, brand advocates aren’t bought, they’re created. Utilising a smarthub like the Brand Centre provides a strong platform for the creation of brand advocates by uniting users in a single location and providing them with an environment to create, collaborate and communicate.
A smarthub shouldn’t just be a content delivery system but also an incubator for brand advocates
By definition, brand assets are valuable. Being sure you have control over who can access what and when is critical to maintaining that value. Unauthorised access, or simply allowing access to the wrong material for regulatory or copyright reasons can lead to complications at best and the very real threat of legal or financial exposure at worst.
Integrating a major new piece of software is never easy, simple, or quick. To successfully embed MAM software, takes time, patience, planning and where possible experience.
One of the worst situation for a brand to end up in is after integrating a new MAM software system for their users to not utilise that system and turn it into an expensive mistake. However, when there is consistent user uptake MAM software provides impressive ROI as well as improving the brand ethos and brand DNA as well as the work cycle of users. Developing and cultivating a strong user base is a challenge, however, we’ve through our experience found ways and forums to help supportmaximise user uptake for each brand.
Each brand asset generated and distributed is placed under a microscope thanks to social media, both by consumers and competition, making sure that everyone is singing from the same song sheet is imperative for the brand. However, with the need for brand assets to be created quickly, be legally compliant and versatile for multiple audiences and locations, human error can lead to mistakes which can be potentially embarrassing, costly and easily avoided.
As brands continue to embrace both, being globally connected, and social media platforms, creating regular content that is not only engaging, versatile, on-brand and most importantly complies with all legal regulations is a challenge. Ensuring every piece of content is brand compliant can be a logistical nightmare, especially if most activities and actions are reactive. Utilising DAM platform and brand management technologies such as our Brand Centre is an ideal way to tick all the boxes and to streamline the entire process so that all compliance matters are covered automatically, correctly and swiftly, avoiding human error and wasteful delays.
The brand and the brand teams are no longer shackled by physical location especially with the introduction of Brand Management Hubs. With the advent of the internet, the world got a little bit smaller and a whole lot more connected.
Fostering effective collaboration in flexible working environments can be challenging, therefore, collaboration is one of the core functionalities of our brand management hub, the Brand Centre. A key part of the creative process is collaboration and thanks to these technological advancements, teams can be comprised of staff and agency partners alike working from around the world in different time zones and have only ever met virtually.
Integrating a new Brand Management platform with a brand is not a quick process, but Rome wasn’t built in a day. With a wealth of decisions to be made regarding the implementation including UI/UX design, which features to utilise, and when will functionality testing occur.
One of the most important processes that need to be considered and well strategised is the migration of brand assets to the new Brand Management platform from the current redundant system.
To ensure a smooth and headache free migration, it’s better to look at it as moving house with 3 key stages to moving the assets from their old home to the new one.
Adgistics, a leader in brand management technology solutions, is thrilled to announce the launch of a fully immersive and responsive global Brand Centre® technology platform for Vodafone Design.
Developed upon Adgistics’ proprietary software technology, the Brand Centre solution was selected by Vodafone due to its feature-rich functionality and ability to scale with their global brand requirements, as well as its solid business case for return on investment.
The Adgistics offices will be closed during the Easter Holidays from Friday the 14th of April until Monday the 17th of April, with office hours commencing as usual (9am -5:30pm) on Tuesday the 18th of April.
For our clients in the US, the helpdesk will be closed on Friday the 14th. Helpdesk will be available on Monday the 17th between the hours of 3pm - 11pm GMT.
We wish everyone a happy Easter!
The implementation of a Brand Management platform can be time-consuming, intensive and involve a significant amount of planning and strategising to integrate effectively. If this solution isn’t introducing ROI quickly, efficiently, and is fully documented, then the reason for introducing it in the first place can be lost. There is a tight and intangible relationship between a brand’s promise, the delivery, and the value it generates.