Your brand has finally decided to pull the trigger and splash the cash on a much-needed Content Management solution, brilliant. The next step is to assess the options available and the leg-work has fallen to you. Whilst 9 out of 10 people may not have even heard of Content Management solutions let alone what they do, there is a wealth of choice when it comes to companies offering said solutions. How do you sort the wheat from the chaff? For most teams that want to see everything on offer, the first step is to identify companies offering a solution and send them a Request for Information (RFI).
There is a growing trend among brands to bring their marketing in-house after concerns over measurement and a desire to control their own data more effectively. 62% of marketers plan to use fewer agencies, which is up from the 58% in 2015. Does this signal the end of agencies as we know them and will it boost the market for Brand Management tools that complement in-house marketing & brand teams?
With brand’s promoting their solutions and services in multiple markets at once, what is the best way to ensure that not only is intellectual property protected but is also compliant with legal regulations that vary from region to region let alone country to country? By integrating a creative hub, such as the Brand Centre, legal compliance and the protection of IP has never been simpler.
Adgistics is thrilled to announce that following our highly successful implementation of the Brand Centre® platform for Vodafone Design, we have extended our agreement to deliver a responsive, immersive, innovative and fully bespoke global Brand Centre for Vodafone Group.
The Adgistics Brand Centre will provide them with a single destination solution for all brand-led activities within Vodafone Group. Historically, Brand Centres have focused on marketing communications processes and assets, however, with our clients we have recognised their wider application across organisation – highlighting ideas worth recycling, preventing the repetition of mistakes, educating and inspiring staff whilst learning from them, and providing metrics that allow success to be measured.
Brand advocates are a powerful group that can drive a brand’s success. However, brand advocates aren’t bought, they’re created. Utilising a smarthub like the Brand Centre provides a strong platform for the creation of brand advocates by uniting users in a single location and providing them with an environment to create, collaborate and communicate.
A smarthub shouldn’t just be a content delivery system but also an incubator for brand advocates
By definition, brand assets are valuable. Being sure you have control over who can access what and when is critical to maintaining that value. Unauthorised access, or simply allowing access to the wrong material for regulatory or copyright reasons can lead to complications at best and the very real threat of legal or financial exposure at worst.
Integrating a major new piece of software is never easy, simple, or quick. To successfully embed MAM software, takes time, patience, planning and where possible experience.
One of the worst situation for a brand to end up in is after integrating a new MAM software system for their users to not utilise that system and turn it into an expensive mistake. However, when there is consistent user uptake MAM software provides impressive ROI as well as improving the brand ethos and brand DNA as well as the work cycle of users. Developing and cultivating a strong user base is a challenge, however, we’ve through our experience found ways and forums to help supportmaximise user uptake for each brand.
Each brand asset generated and distributed is placed under a microscope thanks to social media, both by consumers and competition, making sure that everyone is singing from the same song sheet is imperative for the brand. However, with the need for brand assets to be created quickly, be legally compliant and versatile for multiple audiences and locations, human error can lead to mistakes which can be potentially embarrassing, costly and easily avoided.
As brands continue to embrace both, being globally connected, and social media platforms, creating regular content that is not only engaging, versatile, on-brand and most importantly complies with all legal regulations is a challenge. Ensuring every piece of content is brand compliant can be a logistical nightmare, especially if most activities and actions are reactive. Utilising DAM platform and brand management technologies such as our Brand Centre is an ideal way to tick all the boxes and to streamline the entire process so that all compliance matters are covered automatically, correctly and swiftly, avoiding human error and wasteful delays.
The brand and the brand teams are no longer shackled by physical location especially with the introduction of Brand Management Hubs. With the advent of the internet, the world got a little bit smaller and a whole lot more connected.
Fostering effective collaboration in flexible working environments can be challenging, therefore, collaboration is one of the core functionalities of our brand management hub, the Brand Centre. A key part of the creative process is collaboration and thanks to these technological advancements, teams can be comprised of staff and agency partners alike working from around the world in different time zones and have only ever met virtually.
Integrating a new Brand Management platform with a brand is not a quick process, but Rome wasn’t built in a day. With a wealth of decisions to be made regarding the implementation including UI/UX design, which features to utilise, and when will functionality testing occur.
One of the most important processes that need to be considered and well strategised is the migration of brand assets to the new Brand Management platform from the current redundant system.
To ensure a smooth and headache free migration, it’s better to look at it as moving house with 3 key stages to moving the assets from their old home to the new one.
Adgistics, a leader in brand management technology solutions, is thrilled to announce the launch of a fully immersive and responsive global Brand Centre® technology platform for Vodafone Design.
Developed upon Adgistics’ proprietary software technology, the Brand Centre solution was selected by Vodafone due to its feature-rich functionality and ability to scale with their global brand requirements, as well as its solid business case for return on investment.
The Adgistics offices will be closed during the Easter Holidays from Friday the 14th of April until Monday the 17th of April, with office hours commencing as usual (9am -5:30pm) on Tuesday the 18th of April.
For our clients in the US, the helpdesk will be closed on Friday the 14th. Helpdesk will be available on Monday the 17th between the hours of 3pm - 11pm GMT.
We wish everyone a happy Easter!
The implementation of a Brand Management platform can be time-consuming, intensive and involve a significant amount of planning and strategising to integrate effectively. If this solution isn’t introducing ROI quickly, efficiently, and is fully documented, then the reason for introducing it in the first place can be lost. There is a tight and intangible relationship between a brand’s promise, the delivery, and the value it generates.
In a world that is becoming ever more connected and suppler in terms of flexible working – social media and even flexible work spaces, it is vital that the teams spread across departments, regions, and countries within a brand, all feel connected and experience the brand and the brand culture as they should. Brands need to ensure that what their customers see on the outside is reflected inside as well. It’s never been more imperative that a brand’s message is consistent whenever and wherever, and a brand management platform can be key to enhancing that message.
Brand Management platforms are becoming more of a necessity than a luxury for Brands of all scale. Adgistics’s continued growth year on year is proof positive with both current clients and our expansion into new verticals and industries that demand is rising for powerful Brand Centres that are more than just a digital library.
In the age of social media, where consumers are far more mobile and connected, Brands need to be agile to demands, trends and evolving cultures. Brands are increasingly embracing Brand Asset Management solutions to provide their marketing teams with a creative hub that allows them to be proactive, inventive and interesting whilst providing clear visibility of the marketing spend and controlling dissemination of communications is vital.
With over 90% demand for workflow optimisation from Brand Asset Management systems, choosing the correct technology partner to grow brand value is critical.
International Women’s Day is becoming such a significant day in the calendar, helping us to shine a spotlight on both the discrimination still happening but also to highlight the companies and countries making great strides forward to bridge the gap and level the playing field.
Adgistics has always promoted gender equality across the company and features women in some of the most crucial senior management roles.
The Brand Centre, Adgistics’ world leading brand management software solution, now available through Mercabuzz in South America.
Adgistics, a global leader in the provision of brand management technologies and services, has now ‘partnered’ with the Panama-based full-service digital agency, Mercabuzz.
The 2017 Game Changer Awards celebrate the success, innovation, and strategic vision of some of the world’s most recognised professionals across a wide variety of sectors and industries. We are very pleased to have such a visionary leader to align our team and ensure we execute our strategic vision for the Brand Centre.