Your brand has finally decided to pull the trigger and splash the cash on a much-needed Content Management solution, brilliant. The next step is to assess the options available and the leg-work has fallen to you. Whilst 9 out of 10 people may not have even heard of Content Management solutions let alone what they do, there is a wealth of choice when it comes to companies offering said solutions. How do you sort the wheat from the chaff? For most teams that want to see everything on offer, the first step is to identify companies offering a solution and send them a Request for Information (RFI).
Without having hands on experience of Content Management solutions, it’s not always the easiest to compile a complete list of pertinent questions that will tick all the boxes you need ticking to ensure that you and your brand have the clearest picture. With so many variables that come into play when finding a solution that fits your brand’s structure, if you’re not asking the right questions, you can potentially be stuck with a Content Management solution that doesn’t quite fit. This is critically important when the software and company you chose to work with could potentially be with you for a lifetime, or at least it can feel that way.
The top 10 RFI questions we advise that you should be asking:
- Integration with existing systems such as CRM systems and social media tracking tools.
- Tracking and reporting
- Ease of use
- Volume of users
- Performance benchmarks - ad hoc query run times, regional performance, etc.
- Security protocols - identification, risk assessment and maintenance of Security patch releases. This must be maintained as to be auditable.
- File types supported
- Software supports multiple languages
- Training for admins, how/when. Training for end users (minimal training required to use and edit site).
An RFI is never going to be the silver bullet that will instantly make your brands’ decision for you. However, creating a thorough and in-depth RFI will give you and your brand a strong foundation for the next step in the process, taking a tour of the best performers in the RFI. Only by getting your hands on a Content Management solution, will you start to work out which one is the right fit for your brand?
If you’d like to get your hands on our Content Management solution, the Brand Centre, book a tour today and see exactly how our solution would be the best fit for your company.