Ivan Gashtilov analysed the current status of the industry, pros and cons of Cloud Computing, while focusing on development of advertising, digital era, connected workforce and creativity of businesses. In his study Ivan outlines that Cloud Computing will have profound influences on today’s business society. However as the article rightly concludes, it's still at the infancy stage and so there are bound to be a few teething issues.
Current status of Cloud computing
Current statuses of businesses are hesitant in changing their architecture to utilise the cloud; especially in light of financial and legality issues that can cause security risks.
In another study, conducted by the Cloud Security Alliance (CSA) published in Cloud Computing Market Study results 2012, it was stated that the notion around cloud computing and working in the cloud, is slowly moving away from infancy stage and into the growth period.
Businesses will and have started incorporating cloud services through 3 types:
- Software-as-a-Service (SaaS)
- Infrastructure-as-a-Service (IaaS)
- Platform-as-a-service (PaaS)
Pros and Cons
For many businesses the fact that they will not have to maintain hardware will prove to be more cost-effective and free up resources. A key driver for many companies to embrace Cloud Computing is that it falls in line with their overall strategy of geographic expansion. The entry to market in many territories could be greatly improved with a cloud-based solution that can be scaled rapidly in emerging countries. However without a doubt, there are risks that need to be taken into account. One of the most crucial factors is network dependency.
You are not totally in control of the cloud based solution as cloud computing is very much dependent on the internet. If this is not addressed cloud-based solutions will be prone to service interruptions. Businesses need a steady and consistent bandwidth to maintain positive usage.