They want to ensure people are adhering to the latest brand guidelines and portraying the brand values accurately. It is vital that brands can build consumer loyalty and trust through delivering on-brand marketing materials and stand out against the competition.
A report by Gleanster estimated that without access to a Digital Asset Management system, users will spend as much as 35% longer of their time searching for brand assets. The requirement to centrally manage brand complaint graphics and materials is critical to a collaborative marketing environment. Marketing teams want to reach their target audience with the right message, at the right time, through the right channel.
To facilitate a collaborative environment between agencies, marketing teams, designers etc. that are spread all across the world, utilising a centralised repository that can be accessed anytime, anywhere can ensure deadlines are met. A scalable DAM system can aid marketing teams in improving workflow processes and reduce inconsistencies in marketing campaigns. Maintaining brand consistency can be achieved by implementing an adaptable DAM system to allow marketers accurate dissemination and governance of brand assets.
The process of sharing brand assets within large global organisations can be somewhat cumbersome. The corporate marketing division requires the ability to distribute updated artwork to their regional teams at a moment’s notice and automatically update social media sites when new campaigns are launched. A flexible DAM system improves marketing efficiency to grow a global brand by measuring and optimising brand assets through innovative brand management tools.