Justifying the need for any new software or general cost to a business can be challenging, especially when the tangible return is often unclear at first. We have highlighted areas in which a DAM system can create value and ROI for a brand. Over the years, a successful brand has been defined in a number of different ways. The American Marketing Assocation says a brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." With a DAM system, the core elements of a brand, including the logo and associated guidelines are made available. This means users can get easy access to ensure they are representing the brand in a consistent, clear manner.
Protecting a brand’s intellectual property is vital in upholding reputation. A digital asset management system is a secure location which allows admins to manage the rights of assets. With any images or materials, usage details can be attached so that people are aware of how and where it should be used. This avoids damage to a brand that can often prove very costly.
With companies situated around the world with the same need for a particular asset, it is likely that things will get duplicated. In the long run, this amounts to more time and resources spent, when something could have been created once. Artwork automation software allows users to create collateral in minutes, with branded templates set up ready to edit. This avoids marketing materials being started from scratch and in turn makes the marketing operations far more efficient.
Brand materials can get passed around from email to email, eventually getting lost. This means brand teams will get inundated with requests for logos, guidelines etc. when they should be accessible from one central location. With intelligent Elastic Search functionality, users can locate files within minutes.
With brands working with agencies and suppliers in numerous projects, it is often hard to keep a track of how successful it is. Activity task management effectively manages the relationships and execution of projects and campaigns. Briefs, budgets and dependencies can all be inputted to form a clear plan of overall project objectives, ensuring that success can be measured.
Certain materials such as brand music and photography are often physically distributed to key people in the business if there is no system in which it can be shared and stored in. Couriers and hard disks all increase costs, whereas a DAM system can allow instant sharing of materials via secure links.
Read our brand asset management case studies to find out more about the value that can be brought to a brand.