CIO Review specialists evaluated the capabilities of numerous Content Management vendors ultimately identifying 20 which they consider the most promising Content Management Solutions available in 2014. View CIO Review's interview with Mr. Joe Jarrett, Adgistics CEO on Adgistics being identified as one of the most promising Content Management Solutions in 2014.
20 of the most promising Content Management solutions
The digital renaissance is creating assets with an unstoppable momentum. The innumerable textual content, images and multimedia in the media vertical seem to jostle for space and attention. The need to organise this deluge of digital information is of crucial importance for today’s marketer.
This is where the Content Management Solution (CMS) takes stock of the tangible assets and stores and tracks them. In marketing, analytics on this tracking of data generate usable results to further enhance better-customised strategies targeted for a region, a language and more. From its rich repository of assets, Content Management Solution (CMS) saves on time to market by reusing and repurposing data, tracks the data as it flows through customised workflows across departments to get the assets in the required format.
With Content Management Solution taking over, the digital journey of assets is being mapped with the customer in mind. From websites to search engines, the evolution cycle has moved enterprises on to master social media channels and Content Management Solutions assists in developing a sound online marketing strategy for improving ROI.
View the CIO Review’s Most Promising Content Management Solution Providers 2014.