Their Brand Centre® has been specially designed to showcase and house material for their range of house brands such as the Ryder Cup, the European Senior Tour and the European Challenge Tour. The system has a detailed and rigorous user approval structure, which is necessary to ensure accurate materials are applied and approved by the right people for the appropriate brand. Additionally, it allows the central brand and marketing team to provide accurate guidance and help for all parties seeking brand information and support.
A key requirement of the solution was for it to be extremely user-friendly so as to foster high adoption rates, encourage long term usage, governance and fuel consistent on-brand communication.
Tom Johnson, Marketing Manager at European Tour, remarked: “As a major sporting rights holder, we work closely with a huge number of promoters, sponsors, media outlets and players. It is essential that our key brands are portrayed consistently, and the Adgistics Brand Centre allows us to do this in the most effective way.”
Joe Jarrett, Adgistics CEO said “We are very proud to be working with the European Tour, a globally recognised brand with such a rich history of success and commitment of actively promoting the games of golf at all levels”.