The flexibility of a dynamic task management system

The objective of an efficient task management system is to streamline processes and ensure organisation of multiple tasks into completion. The infrastructure should be configured around the nature of the task and current system that people operate by.


In a creative environment, putting a regimented, complex system in place for people to complete projects and campaigns is not realistic. Spending time on lengthy forms leaves no time for creativity, meaning the process will quickly become disregarded.

While users of the system may need a structure to ensure projects are organised and managed effectively, there is still a need to provide flexibility, allowing creativity to transpire. Key tasks can be configured on the system as standard, like briefs, brand approval and compliance, with the option to add or skip specific tasks when appropriate. An intuitive interface and simple workflow steps can increase productivity, while ensuring deadlines are met and project files are stored securely.

With the nature of the creative industry, numerous agencies can be involved in just one task. Ensuring that different agencies have the correct access to the project, often a more limited view to the organisation, ensures that certain information is not disclosed. Once all stakeholders have approved the creative it can be promoted to a digital asset management system, allowing the wider community to utilise it effectively.


Within the financial and many other industries, compliance and legal regulations are vital in all aspects of management. Consequently, a system that features compliance at every step of the process is required.

Across the whole platform, strict dependencies can be configured so that no tasks is overlooked. Subject to the nature of the project, each brief can include every detail of a project including financials, legal obligations and timelines. Sending approval to internal teams or outsourced organisations that direct them back to the system can ensure that everything is recorded in one central place. Projects can be tracked in real time and reports can be formulated to provide clear transparency on the accountability and success of a project.

While adding more tasks to a workflow can be time consuming, compliance is an essential part of many business processes. Combining all tasks into one central place with agreed deadlines can mean the overall time allocated is reduced, taking out the manual process of chasing approval and sign off.

Our activity task management system offers a flexible approach to workflow management. We work with brands to identify aspects associated with their current processes and build these into our dynamic task management system. We understand the need for a reliable, secure system that can accommodate the requirements of several stakeholders. Adding flexibility to a system gives users the feeling of control while providing a structured framework for managing key tasks.