Adgistics, the leading innovator in Brand Asset Management software solutions and services, has taken a further step in North America by expanding its operations into Chicago.
Expansion into the USA is a direct response to the increased interest and investment in brand management technology from global brands in the US market. Michael Parmenter, newly appointed VP – Business Development, is heading the new entity.
Joe Jarrett, CEO of Adgistics, comments, "Despite the global macro-economic environment, Adgistics has continued to experience year-on-year growth. 2012 was an outstanding year for us, and with a number of successful pitches in the US market, an operational office in country has become an essential commitment to our new clients. We will be providing the necessary support to satisfy our clients' demands as well as leveraging our experience from the services we offer to clients in more than 100 other countries. Mike Parmenter has a wealth of experience and a great track record which makes him perfect to lead our growth in this market and to provide the level of services our clients trust us to deliver."
Michael Parmenter says, "I am privileged to be joining a company whose maturity of business and brand solutions has extended from Europe to the shores of the US. Today’s economic environment and business marketplaces require a careful blending of local and global considerations and Adgistics allow the smart and collective management of these initiatives in the critical field of brand management."