The Brand Centre enables organisations to build strong brand relationships and develop a powerful brand community.
The Brand Centre® is a complete brand management solution that supports and nurtures the internal workings of your brand. It's designed to unite colleagues in a single, secure online environment.
Helping your staff to become brand ambassadors requires a forum for the exchange of ideas and experiences. By creating an environment where users can take a free-form approach to sharing and learning, on a private, internal basis, or by involving several teams well where appropriate, the Brand Centre offers a sense of Brand Community that helps enrich a brand through the relationships it encourages. Facilitate discussions about individual assets or entire brand initiatives and build a brand community of knowledgeable ambassadors through the exchange of rich interactive content.
The Brand Centre entirely reflects your brand’s look and feel, creating a consistent, familiar environment, in which users will add to the store of business knowledge associated with your brand assets.
The Brand Centre develops a Brand Community by offering functions such as:
- Uniting colleagues with blog and forum functionality in a secure environment
- Benchmarking tools for research and performance monitoring
- Educating and learning from people working and engaging with your brand
- Extend your reach and build a strong brand community
- offer a conversational tool rather a one way content delivery system
The Brand Centre enables organisations to develop a rich cultural understanding of best practice and deep brand community connections. The platform offers an efficient way to communicate raised standards and to breed a culture of excellence.