In response to client requests for an ever-broader array of capabilities, the company has extended its technology and service offer to enable production services to be directly integrated with the Brand Centre. Because Adgistics recognises that technology is only a part of the story, it has supported this move by acquiring the trade and certain assets of Madison Bell Media Limited, and the expertise of founder Steve Howell.
With 13 years of experience in press and digital advertisement conversion and creation, along with marketing and promotional print, proofing and scanning, Howell and his team add complementary new skills to the Adgistics Services Group as they work to support the widest application of the Brand Centre.
The resulting extension of the Brand Centre platform into the fulfilment and delivery of brand activity brings new opportunities for the capture and creation of added value through an efficient, effective and integrated service.
Joe Jarrett, Adgistics Chief Executive Officer said: “This is a fantastic opportunity for us to expand Adgistics service offerings and respond to client needs for a full production solution. Building on the first-rate expertise of both companies, we are very excited to develop this new service platform within Adgistics, adding a new layer and greater depth to our existing offerings.”
Steve Howell, Chief Executive Officer and founder, Madison Bell Media, said: "I am extremely pleased with this agreement, which will enable Adgistics to build on the hard work we have put into developing our services. With its considerable technical resources and growing fulfilment capabilities, I am confident that Adgistics is best-placed to maximise this opportunity.”