As Head of Marketing – Group, brand specialist Birna will take ownership of all Adgistics marketing activities in what is expected to be one of the most significant years in the company’s history.
She will be a member of Adgistics Group’s management team and will report directly to the Chief Executive Officer, Joe Jarrett. Speaking of her new role, Birna said; “I am honoured and excited to join Adgistics’ dynamic team. I look forward to commencing my role and making it my own with many interesting projects ahead in what will undoubtedly be exhilarating times. ”
Commenting on the appointment, Jarrett said; “I am delighted to welcome Dora to Adgistics as our first Group Head of Marketing. Her appointment further strengthens our management team, bringing expertise in strategic branding and experience in innovative market leading technologies. On a personal note, Dora is a perfect match for Adgistics DNA.”
With her extensive global experience working across many geographies, Birna is sensitive to the cultural differences that play into brand advocacy and brand ambassadorship. Dora has a BA-Honours in Marketing and Advertising, as well as an MA in Brand Development from Goldsmith University.