When we refer to Metadata in terms of Digital Asset Management, what exactly are we talking about? What does the term Metadata entail?
What do Digital Asset Management Experts mean when referring to Metadata?
- What it is?
- Why it is important?
- What type of value does it add to your Digital Asset Management system?
- What kind of value does metadata add to your brand and brand assets?
When uploading brand assets to your Digital Asset Management system, you are adding intelligence to that asset. As detailed metadata is added, the value of the brand assets grows.
With Metadata brand assets become intelligent and therefore:
- Much more accessible
- Easier to manage
- More complex
Our presentation below will provide you with insight into Metadata, what it means and what does it fully entails from a Digital Asset Management Experts viewpoint.
(Start the Prezi below, for optimal viewing experience enable full screen via the indicator on the bottom right)
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