Our Brand Centre is a scalable creative hub designed to ease brand management.
In the internet-driven 24/7 business cycle, the brand has broken out of marketing and communications to establish a pre-eminent position at the heart of any successful organisation. What brand management tools can best handle and optimise its impact?
Our Brand Centre brings a holistic approach in monitoring marketing effectiveness and to combat the on-going challenge of brand communications.
There is a tight and intangible relationship between a brand’s promise, the delivery and the value it generates for any business.
Brand Centre - Brand Management Tools & Services Features
Our experience and knowledge in implementing Brand Management Tools for clients such as Eurostar, European Tour, Royal Mail and Rotary International, is a testament to the effectiveness of our customised Brand Asset Management solutions.
The Brand Centre system commissions full overview and control, ensuring brand consistency and collaboration in an easy to use system that works the way you do. It is a fully web-based, secure and easily accessible solution that provides in-house teams, agencies and other brand partners with controlled access to all brand assets, guidelines, project management and several other brand management tools.
Hard cost savings due to electronic distribution of files. Time, hard cost, lack of rework, agency fees, localisation variations, and other metrics related to online template creation.
REDUCES TIME TO MARKET
The Brand Centre simplifies findings, retrieving and using a brand asset based on overall usage volume. Increased volume of materials and campaigns executed due to efficiencies.
POTENTIAL TO REDUCE HEAD COUNT
By implementing the Brand Centre several global brands have been able to reduce head count due to savings and simplifications in work flow offered by the solution.
IMPROVED BRAND KNOWLEDGE & ENGAGEMENT
Support internal brand training programs and initiatives. Educating and inspiring staff grows brand value by creating brand ambassadors.
INCREASED BRAND AWARENESS
Increased Brand Awareness / Brand Recognition based on volume and quality of output.
Increased quality and consistency in brand application. Improvement in behaviour of branded asset creation across the organisation.
BETTER OVERALL BRAND GOVERNANCE
Enabling centralised control and decentralised execution. Better alignment to process, vendors, etc.
Read our Brand Management tools and services case studies to learn how businesses are driving ROI from brand assets and managing visibility in all marketing communications.