Integrating a major new piece of software is never easy, simple, or quick. To successfully embed MAM software, takes time, patience, planning and where possible experience.
One of the worst situation for a brand to end up in is after integrating a new MAM software system for their users to not utilise that system and turn it into an expensive mistake. However, when there is consistent user uptake MAM software provides impressive ROI as well as improving the brand ethos and brand DNA as well as the work cycle of users. Developing and cultivating a strong user base is a challenge, however, we’ve through our experience found ways and forums to help supportmaximise user uptake for each brand.
Each brand asset generated and distributed is placed under a microscope thanks to social media, both by consumers and competition, making sure that everyone is singing from the same song sheet is imperative for the brand. However, with the need for brand assets to be created quickly, be legally compliant and versatile for multiple audiences and locations, human error can lead to mistakes which can be potentially embarrassing, costly and easily avoided.
As brands continue to embrace both, being globally connected, and social media platforms, creating regular content that is not only engaging, versatile, on-brand and most importantly complies with all legal regulations is a challenge. Ensuring every piece of content is brand compliant can be a logistical nightmare, especially if most activities and actions are reactive. Utilising DAM platform and brand management technologies such as our Brand Centre is an ideal way to tick all the boxes and to streamline the entire process so that all compliance matters are covered automatically, correctly and swiftly, avoiding human error and wasteful delays.
The brand and the brand teams are no longer shackled by physical location especially with the introduction of Brand Management Hubs. With the advent of the internet, the world got a little bit smaller and a whole lot more connected.
Fostering effective collaboration in flexible working environments can be challenging, therefore, collaboration is one of the core functionalities of our brand management hub, the Brand Centre. A key part of the creative process is collaboration and thanks to these technological advancements, teams can be comprised of staff and agency partners alike working from around the world in different time zones and have only ever met virtually.
Integrating a new Brand Management platform with a brand is not a quick process, but Rome wasn’t built in a day. With a wealth of decisions to be made regarding the implementation including UI/UX design, which features to utilise, and when will functionality testing occur.
One of the most important processes that need to be considered and well strategised is the migration of brand assets to the new Brand Management platform from the current redundant system.
To ensure a smooth and headache free migration, it’s better to look at it as moving house with 3 key stages to moving the assets from their old home to the new one.
Adgistics, a leader in brand management technology solutions, is thrilled to announce the launch of a fully immersive and responsive global Brand Centre® technology platform for Vodafone Design.
Developed upon Adgistics’ proprietary software technology, the Brand Centre solution was selected by Vodafone due to its feature-rich functionality and ability to scale with their global brand requirements, as well as its solid business case for return on investment.
The implementation of a Brand Management platform can be time-consuming, intensive and involve a significant amount of planning and strategising to integrate effectively. If this solution isn’t introducing ROI quickly, efficiently, and is fully documented, then the reason for introducing it in the first place can be lost. There is a tight and intangible relationship between a brand’s promise, the delivery, and the value it generates.
In a world that is becoming ever more connected and suppler in terms of flexible working – social media and even flexible work spaces, it is vital that the teams spread across departments, regions, and countries within a brand, all feel connected and experience the brand and the brand culture as they should. Brands need to ensure that what their customers see on the outside is reflected inside as well. It’s never been more imperative that a brand’s message is consistent whenever and wherever, and a brand management platform can be key to enhancing that message.
Brand Management platforms are becoming more of a necessity than a luxury for Brands of all scale. Adgistics’s continued growth year on year is proof positive with both current clients and our expansion into new verticals and industries that demand is rising for powerful Brand Centres that are more than just a digital library.
In the age of social media, where consumers are far more mobile and connected, Brands need to be agile to demands, trends and evolving cultures. Brands are increasingly embracing Brand Asset Management solutions to provide their marketing teams with a creative hub that allows them to be proactive, inventive and interesting whilst providing clear visibility of the marketing spend and controlling dissemination of communications is vital.
With over 90% demand for workflow optimisation from Brand Asset Management systems, choosing the correct technology partner to grow brand value is critical.