RICS is an independent professional body which promotes and enforces the highest professional qualifications and standards in the development and management of land, real estate, construction and infrastructure.

The RICS Brand Hub was key to the rollout of our new brand strategy – it has provided a single point of reference for colleagues across locations and timezones to access the templates and guidelines they need, whenever they need them.

Having everything in one place has made it easy to manage the tools and templates we provide and ensures consistency across markets.
— Claire Corlett Brand Development Manager

The challenge

To enhance and maintain its global status, an authoritative, uniformly applied brand is a critical requirement; with over 125,000 accredited professionals and, offices covering the major political and financial centres of the world, the RICS Brand Hub was specified as a key force to drive consistency of the brand globally.

The solution

The RICS Brand Hub was implemented to spearhead their brand refresh, and was rolled out as a single point of reference for RICS brand materials, ensuring all employees work from one platform to reduce duplication of work, increase brand consistency and lower marketing costs.

In addition, Adgistics implemented a user-friendly Digital Asset Management system and artwork automation for specially designed templates that can be updated in a matter of minutes according to the requirements of each location. This system delivers an auditable project management journey which limits errors and miscommunication and simplifies third party collaboration.

The RICS Brand Hub has been designed to promote the organisation’s values and visual identity allowing RICS full oversight of their brand in action. The Brand Hub itself is a consistent portrayal of the brand, making it an immersive, intuitive experience for first-time visitors, and promoting its frequent use.

The results

RICS has gained an extra level of cohesion and transparency with the Brand Hub in relation to sharing their diverse materials globally.

With over 600 users all over the world the RICS team is able to produce, on average, over 100 diverse high resolution adaptations for their campaigns, ads and other promotional material each month.

The Brand Hub system is entirely aligned and based on RICS’ brand identity, in look, feel and tone-of-voice, ensuring best practice in the experience and representation of their brand.