The Brand Centre delivers enormous benefits to marketing operations.
Of course, all these assets are going to be stored somewhere, but creating a common area for organising brand activity brings enormous benefits to marketing operations: gains in efficiency and consistency are matched by improvements in listening and responding to dynamic market conditions.
Combining industrial strength secure storage and asset management with a range of activation capabilities, Brand Centres provide an environment for shared working that can be simply configured to optimise existing processes, and to promote and communicate best practice. Implicit in the design of every Brand Centre is the understanding that a brand must honour its promise to the people working on it as well as to its public and customers.
A Brand Centre makes the working life of a brand simpler and more powerful. It serves the shared interests of brands and their customers by encouraging and celebrating innovative and demonstrably valuable interactions. After nearly two decades of learning and success in a rapidly changing marketplace, a Brand Centre is the best placed solution to ensure growing and enduring brand value.
What is a Brand Centre?
A Brand Centre is intuitive to use, requiring no lengthy manuals or training programs, and celebrates the best of the particular brand culture it is serving, building teams of committed, effective brand advocates.
A Brand Centre comprises powerful toolsets of management and activation functions. Ranging from simple but secure user and collaboration management to highly complex rules-based processes, a Brand Centre can be configured to answer precise operational requirements today, and without costly consultancy or technical development, to anticipate future needs.
A Brand Centre makes the working life of a brand simpler and more effective. It serves the shared interests of brands and their customers by encouraging and celebrating innovative and demonstrably valuable interactions. After nearly two decades of learning and success in a rapidly changing marketplace, a Brand Centre is the best placed solution to ensure growing and enduring brand value.
Brand Centre Benefits
Hard cost savings due to electronic distribution of files. Time, hard cost, lack of rework, agency fees, localisation variations, and other metrics related to online template creation.
REDUCES TIME TO MARKET
The Brand Centre simplifies findings, retrieving and using a brand asset based on overall usage volume. Increased volume of materials and campaigns executed due to efficiencies.
POTENTIAL TO REDUCE HEAD COUNT
By implementing the Brand Centre several global brands have been able to reduce head count due to savings and simplifications in work flow offered by the solution.
IMPROVED BRAND KNOWLEDGE & ENGAGEMENT
Support internal brand training programs and initiatives. Educating and inspiring staff grows brand value by creating brand ambassadors.
INCREASED BRAND AWARENESS
Increased Brand Awareness / Brand Recognition based on volume and quality of output.
Increased quality and consistency in brand application. Improvement in behaviour of branded asset creation across the organisation.
BETTER OVERALL BRAND GOVERNANCE
Enabling centralised control and decentralised execution. Better alignment to process, vendors, etc.